#7444BB#7444BB

#7444BB is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.5% C 0.179 H 298.3°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#7444BB
RGB	rgb(116, 68, 187)
HSL	hsl(264, 47%, 50%)
HSV	hsv(264, 64%, 73%)
CMYK	cmyk(38%, 63.6%, 0%, 26.7%)
CIE-LAB	lab(40.30, 45.70, -55.40)
CIE-LCH	lch(40.30, 71.82, 309.52°)
OKLab	oklab(50.51% 0.0849 -0.1577)
OKLCH	oklch(50.51% 0.179 298.3)
XYZ	xyz(18.2370, 11.4349, 48.2504)
Luminance	0.1143 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7444BB #8BBB44

analogous

#444FBB #7444BB #B044BB

triadic

#7444BB #BB7444 #44BB74

tetradic

#7444BB #BB444F #8BBB44 #44BBB0

square

#7444BB #BB444F #8BBB44 #44BBB0

split-complementary

#7444BB #BBB044 #4FBB44

monochromatic

#3C2361 #58348E #7444BB #9571CB #B79EDC

Accessibility & contrast

On white

6.39

#7444BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#7444BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7444BB

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7444BB	#FFFFFF	#000000	##FFFFFF
##7444BB	1.00	6.39	3.29	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FBF

Deuteranopia (green-blind)

#025EB8

Tritanopia (blue-blind)

#635F79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7444bb;
/* rgb */ color: rgb(116, 68, 187);
/* oklch */ color: oklch(50.5% 0.179 298.3);

Tailwind

colors: {
  custom: {
    50: '#a17bd0',
    500: '#7444bb',
    950: '#000000',
  },
}

SCSS

$custom: #7444bb;
$custom-light: #a17bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#7444bb",
  "rgb": {
    "r": 116,
    "g": 68,
    "b": 187
  },
  "hsl": {
    "h": 264.202,
    "s": 46.667,
    "l": 50
  },
  "oklch": {
    "l": 0.50511,
    "c": 0.17909,
    "h": 298.3
  },
  "luminance": 0.11435
}

Semantic roles & 50–950 ramp

primary

#7444BB

secondary

#B3C893

accent

#D651A1

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7444BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →