#7440C3#7440C3

#7440C3 is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.6% C 0.194 H 297.1°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#7440C3
RGB	rgb(116, 64, 195)
HSL	hsl(264, 52%, 51%)
HSV	hsv(264, 67%, 76%)
CMYK	cmyk(40.5%, 67.2%, 0%, 23.5%)
CIE-LAB	lab(40.11, 49.89, -60.39)
CIE-LCH	lch(40.11, 78.33, 309.56°)
OKLab	oklab(50.56% 0.0884 -0.1724)
OKLCH	oklch(50.56% 0.194 297.1)
XYZ	xyz(18.8836, 11.3196, 52.8092)
Luminance	0.1132 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 5.51

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440C3 #8FC340

analogous

#404DC3 #7440C3 #B540C3

triadic

#7440C3 #C37440 #40C374

tetradic

#7440C3 #C3404D #8FC340 #40C3B5

square

#7440C3 #C3404D #8FC340 #40C3B5

split-complementary

#7440C3 #C3B540 #4DC340

monochromatic

#3D2168 #582F97 #7440C3 #966FD2 #B89DE0

Accessibility & contrast

On white

6.43

#7440C3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#7440C3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440C3

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440C3	#FFFFFF	#000000	##FFFFFF
##7440C3	1.00	6.43	3.26	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC7

Deuteranopia (green-blind)

#005DC0

Tritanopia (blue-blind)

#605F7C

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7440c3;
/* rgb */ color: rgb(116, 64, 195);
/* oklch */ color: oklch(50.6% 0.194 297.1);

Tailwind

colors: {
  custom: {
    50: '#a278d6',
    500: '#7440c3',
    950: '#000000',
  },
}

SCSS

$custom: #7440c3;
$custom-light: #a278d6;
$custom-dark: #000000;

JSON

{
  "hex": "#7440c3",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 195
  },
  "hsl": {
    "h": 263.817,
    "s": 52.191,
    "l": 50.784
  },
  "oklch": {
    "l": 0.50557,
    "c": 0.19369,
    "h": 297.1
  },
  "luminance": 0.1132
}

Semantic roles & 50–950 ramp

primary

#7440C3

secondary

#B5CC92

accent

#DC4CA3

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7440C3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →