#7348AE#7348AE
#7348AE is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.1% C 0.157 H 300.2°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).
Color values
| HEX | #7348AE |
|---|---|
| RGB | rgb(115, 72, 174) |
| HSL | hsl(265, 41%, 48%) |
| HSV | hsv(265, 59%, 68%) |
| CMYK | cmyk(33.9%, 58.6%, 0%, 31.8%) |
| CIE-LAB | lab(40.14, 39.87, -48.01) |
| CIE-LCH | lch(40.14, 62.41, 309.71°) |
| OKLab | oklab(50.09% 0.0792 -0.136) |
| OKLCH | oklch(50.09% 0.157 300.2) |
| XYZ | xyz(17.0257, 11.3354, 41.3272) |
| Luminance | 0.1134 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Royal Purple
#7851A9
ΔE00 3.07
Bluey Purple
#6241C7
ΔE00 5.65
Rebeccapurple
#663399
ΔE00 6.30
Ocean Blue
#4F42B5
ΔE00 7.11
Iris
#6258C4
ΔE00 7.37
Purply
#983FB2
ΔE00 7.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7348AE #83AE48
analogous
#4850AE #7348AE #A648AE
triadic
#7348AE #AE7348 #48AE73
tetradic
#7348AE #AE4850 #83AE48 #48AEA6
square
#7348AE #AE4850 #83AE48 #48AEA6
split-complementary
#7348AE #AEA648 #50AE48
monochromatic
#3A2457 #563683 #7348AE #9370C4 #B49BD6
Accessibility & contrast
On white
6.43
#7348AE on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.27
#7348AE on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #7348AE
6.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7348AE | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7348AE | 1.00 | 6.43 | 3.27 | 6.43 |
| #FFFFFF | 6.43 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.27 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.43 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#155EB1
Deuteranopia (green-blind)
#295EAC
Tritanopia (blue-blind)
#675D74
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #7348ae; /* rgb */ color: rgb(115, 72, 174); /* oklch */ color: oklch(50.1% 0.157 300.2);
Tailwind
colors: {
custom: {
50: '#9f7dc7',
500: '#7348ae',
950: '#000000',
},
}SCSS
$custom: #7348ae; $custom-light: #9f7dc7; $custom-dark: #000000;
JSON
{
"hex": "#7348ae",
"rgb": {
"r": 115,
"g": 72,
"b": 174
},
"hsl": {
"h": 265.294,
"s": 41.463,
"l": 48.235
},
"oklch": {
"l": 0.50087,
"c": 0.15743,
"h": 300.2
},
"luminance": 0.11336
}Semantic roles & 50–950 ramp
primary
#7348AE
secondary
#ADC290
accent
#D1579E
background
#FAF7FC
surface
#F3EEF8
border
#CDC9D1
text
#0F0A13
muted
#7F7C82