#7440BE#7440BE

#7440BE is a mid, vivid violet. Relative luminance 0.111; OKLCH L 50.2% C 0.188 H 298.3°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#7440BE
RGB	rgb(116, 64, 190)
HSL	hsl(265, 50%, 50%)
HSV	hsv(265, 66%, 75%)
CMYK	cmyk(38.9%, 66.3%, 0%, 25.5%)
CIE-LAB	lab(39.74, 48.59, -58.07)
CIE-LCH	lch(39.74, 75.72, 309.92°)
OKLab	oklab(50.18% 0.089 -0.1655)
OKLCH	oklch(50.18% 0.188 298.3)
XYZ	xyz(18.3278, 11.0972, 49.8816)
Luminance	0.1110 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440BE #8ABE40

analogous

#404BBE #7440BE #B340BE

triadic

#7440BE #BE7440 #40BE74

tetradic

#7440BE #BE404B #8ABE40 #40BEB3

square

#7440BE #BE404B #8ABE40 #40BEB3

split-complementary

#7440BE #BEB340 #4BBE40

monochromatic

#3C2162 #583190 #7440BE #956DCE #B69BDD

Accessibility & contrast

On white

6.52

#7440BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#7440BE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440BE

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440BE	#FFFFFF	#000000	##FFFFFF
##7440BE	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC2

Deuteranopia (green-blind)

#005CBB

Tritanopia (blue-blind)

#625D79

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7440be;
/* rgb */ color: rgb(116, 64, 190);
/* oklch */ color: oklch(50.2% 0.188 298.3);

Tailwind

colors: {
  custom: {
    50: '#a278d2',
    500: '#7440be',
    950: '#000000',
  },
}

SCSS

$custom: #7440be;
$custom-light: #a278d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7440be",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 264.762,
    "s": 49.606,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50175,
    "c": 0.18794,
    "h": 298.3
  },
  "luminance": 0.11098
}

Semantic roles & 50–950 ramp

primary

#7440BE

secondary

#B2C990

accent

#D94FA0

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7440BE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →