#7344B4#7344B4

#7344B4 is a mid, vivid violet. Relative luminance 0.111; OKLCH L 49.9% C 0.171 H 299.5°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#7344B4
RGB	rgb(115, 68, 180)
HSL	hsl(265, 45%, 49%)
HSV	hsv(265, 62%, 71%)
CMYK	cmyk(36.1%, 62.2%, 0%, 29.4%)
CIE-LAB	lab(39.71, 43.65, -52.26)
CIE-LCH	lch(39.71, 68.09, 309.87°)
OKLab	oklab(49.9% 0.084 -0.1485)
OKLCH	oklch(49.9% 0.171 299.5)
XYZ	xyz(17.3735, 11.0742, 44.3934)
Luminance	0.1107 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344B4 #85B444

analogous

#444DB4 #7344B4 #AB44B4

triadic

#7344B4 #B47344 #44B473

tetradic

#7344B4 #B4444D #85B444 #44B4AB

square

#7344B4 #B4444D #85B444 #44B4AB

split-complementary

#7344B4 #B4AB44 #4DB444

monochromatic

#3A225B #573388 #7344B4 #936DC8 #B49AD9

Accessibility & contrast

On white

6.53

#7344B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7344B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344B4

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344B4	#FFFFFF	#000000	##FFFFFF
##7344B4	1.00	6.53	3.21	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DB8

Deuteranopia (green-blind)

#175DB2

Tritanopia (blue-blind)

#655C75

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7344b4;
/* rgb */ color: rgb(115, 68, 180);
/* oklch */ color: oklch(49.9% 0.171 299.5);

Tailwind

colors: {
  custom: {
    50: '#a07acb',
    500: '#7344b4',
    950: '#000000',
  },
}

SCSS

$custom: #7344b4;
$custom-light: #a07acb;
$custom-dark: #000000;

JSON

{
  "hex": "#7344b4",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 180
  },
  "hsl": {
    "h": 265.179,
    "s": 45.161,
    "l": 48.627
  },
  "oklch": {
    "l": 0.49897,
    "c": 0.1706,
    "h": 299.5
  },
  "luminance": 0.11074
}

Semantic roles & 50–950 ramp

primary

#7344B4

secondary

#AEC58F

accent

#D5539E

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7344B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →