#7440BC#7440BC

#7440BC is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.0% C 0.186 H 298.7°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#7440BC
RGB	rgb(116, 64, 188)
HSL	hsl(265, 49%, 49%)
HSV	hsv(265, 66%, 74%)
CMYK	cmyk(38.3%, 66%, 0%, 26.3%)
CIE-LAB	lab(39.60, 48.07, -57.13)
CIE-LCH	lch(39.60, 74.67, 310.08°)
OKLab	oklab(50.02% 0.0892 -0.1628)
OKLCH	oklch(50.02% 0.186 298.7)
XYZ	xyz(18.1107, 11.0104, 48.7383)
Luminance	0.1101 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440BC #88BC40

analogous

#404ABC #7440BC #B240BC

triadic

#7440BC #BC7440 #40BC74

tetradic

#7440BC #BC404A #88BC40 #40BCB2

square

#7440BC #BC404A #88BC40 #40BCB2

split-complementary

#7440BC #BCB240 #4ABC40

monochromatic

#3C2161 #58308E #7440BC #956CCD #B69ADD

Accessibility & contrast

On white

6.56

#7440BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#7440BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440BC

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440BC	#FFFFFF	#000000	##FFFFFF
##7440BC	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC0

Deuteranopia (green-blind)

#005CB9

Tritanopia (blue-blind)

#635D78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7440bc;
/* rgb */ color: rgb(116, 64, 188);
/* oklch */ color: oklch(50.0% 0.186 298.7);

Tailwind

colors: {
  custom: {
    50: '#a178d1',
    500: '#7440bc',
    950: '#000000',
  },
}

SCSS

$custom: #7440bc;
$custom-light: #a178d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7440bc",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 265.161,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.50024,
    "c": 0.18564,
    "h": 298.7
  },
  "luminance": 0.11011
}

Semantic roles & 50–950 ramp

primary

#7440BC

secondary

#B1C98F

accent

#D94F9F

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7440BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →