#7440B5#7440B5

#7440B5 is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.5% C 0.178 H 300.4°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#7440B5
RGB	rgb(116, 64, 181)
HSL	hsl(267, 48%, 48%)
HSV	hsv(267, 65%, 71%)
CMYK	cmyk(35.9%, 64.6%, 0%, 29%)
CIE-LAB	lab(39.10, 46.27, -53.82)
CIE-LCH	lch(39.10, 70.98, 310.69°)
OKLab	oklab(49.51% 0.0899 -0.1531)
OKLCH	oklch(49.51% 0.178 300.4)
XYZ	xyz(17.3743, 10.7159, 44.8601)
Luminance	0.1072 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7440B5 #81B540

analogous

#4046B5 #7440B5 #AE40B5

triadic

#7440B5 #B57440 #40B574

tetradic

#7440B5 #B54046 #81B540 #40B5AE

square

#7440B5 #B54046 #81B540 #40B5AE

split-complementary

#7440B5 #B5AE40 #46B540

monochromatic

#3A205B #573088 #7440B5 #9468CA #B496DA

Accessibility & contrast

On white

6.68

#7440B5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#7440B5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7440B5

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7440B5	#FFFFFF	#000000	##FFFFFF
##7440B5	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB9

Deuteranopia (green-blind)

#0A5BB2

Tritanopia (blue-blind)

#665A75

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7440b5;
/* rgb */ color: rgb(116, 64, 181);
/* oklch */ color: oklch(49.5% 0.178 300.4);

Tailwind

colors: {
  custom: {
    50: '#a178cc',
    500: '#7440b5',
    950: '#000000',
  },
}

SCSS

$custom: #7440b5;
$custom-light: #a178cc;
$custom-dark: #000000;

JSON

{
  "hex": "#7440b5",
  "rgb": {
    "r": 116,
    "g": 64,
    "b": 181
  },
  "hsl": {
    "h": 266.667,
    "s": 47.755,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49506,
    "c": 0.17753,
    "h": 300.4
  },
  "luminance": 0.10716
}

Semantic roles & 50–950 ramp

primary

#7440B5

secondary

#ACC58B

accent

#D7509B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7440B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →