#7344AC#7344AC

#7344AC is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.3% C 0.161 H 301.6°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#7344AC
RGB	rgb(115, 68, 172)
HSL	hsl(267, 43%, 47%)
HSV	hsv(267, 60%, 67%)
CMYK	cmyk(33.1%, 60.5%, 0%, 32.5%)
CIE-LAB	lab(39.17, 41.59, -48.39)
CIE-LCH	lch(39.17, 63.80, 310.68°)
OKLab	oklab(49.34% 0.0843 -0.1371)
OKLCH	oklch(49.34% 0.161 301.6)
XYZ	xyz(16.5820, 10.7576, 40.2246)
Luminance	0.1076 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 7.47

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344AC #7DAC44

analogous

#4449AC #7344AC #A744AC

triadic

#7344AC #AC7344 #44AC73

tetradic

#7344AC #AC4449 #7DAC44 #44ACA7

square

#7344AC #AC4449 #7DAC44 #44ACA7

split-complementary

#7344AC #ACA744 #49AC44

monochromatic

#382154 #563380 #7344AC #9269C4 #B295D5

Accessibility & contrast

On white

6.66

#7344AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#7344AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344AC

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344AC	#FFFFFF	#000000	##FFFFFF
##7344AC	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#085CAF

Deuteranopia (green-blind)

#255CAA

Tritanopia (blue-blind)

#685A71

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7344ac;
/* rgb */ color: rgb(115, 68, 172);
/* oklch */ color: oklch(49.3% 0.161 301.6);

Tailwind

colors: {
  custom: {
    50: '#9f7ac5',
    500: '#7344ac',
    950: '#000000',
  },
}

SCSS

$custom: #7344ac;
$custom-light: #9f7ac5;
$custom-dark: #000000;

JSON

{
  "hex": "#7344ac",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 172
  },
  "hsl": {
    "h": 267.115,
    "s": 43.333,
    "l": 47.059
  },
  "oklch": {
    "l": 0.49336,
    "c": 0.16096,
    "h": 301.6
  },
  "luminance": 0.10758
}

Semantic roles & 50–950 ramp

primary

#7344AC

secondary

#A8C18B

accent

#D3559A

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7344AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →