#743BD4#743BD4

#743BD4 is a mid, highly saturated violet. Relative luminance 0.116; OKLCH L 51.3% C 0.219 H 294.4°. Best body text is #FFFFFF at 6.33:1 contrast (WCAG AA passes).

Color values

HEX	#743BD4
RGB	rgb(116, 59, 212)
HSL	hsl(262, 64%, 53%)
HSV	hsv(262, 72%, 83%)
CMYK	cmyk(45.3%, 72.2%, 0%, 16.9%)
CIE-LAB	lab(40.56, 56.76, -69.51)
CIE-LCH	lch(40.56, 89.74, 309.24°)
OKLab	oklab(51.29% 0.0902 -0.1991)
OKLCH	oklch(51.29% 0.219 294.4)
XYZ	xyz(20.6469, 11.5938, 63.4246)
Luminance	0.1159 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743BD4 #9BD43B

analogous

#3B4ED4 #743BD4 #C13BD4

triadic

#743BD4 #D4743B #3BD474

tetradic

#743BD4 #D43B4E #9BD43B #3BD4C1

square

#743BD4 #D43B4E #9BD43B #3BD4C1

split-complementary

#743BD4 #D4C13B #4ED43B

monochromatic

#3E1B7A #5826AC #743BD4 #986DDF #BB9FEA

Accessibility & contrast

On white

6.33

#743BD4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#743BD4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #743BD4

6.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743BD4	#FFFFFF	#000000	##FFFFFF
##743BD4	1.00	6.33	3.32	6.33
#FFFFFF	6.33	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0061D8

Deuteranopia (green-blind)

#005DD1

Tritanopia (blue-blind)

#586384

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #743bd4;
/* rgb */ color: rgb(116, 59, 212);
/* oklch */ color: oklch(51.3% 0.219 294.4);

Tailwind

colors: {
  custom: {
    50: '#a476e2',
    500: '#743bd4',
    950: '#000000',
  },
}

SCSS

$custom: #743bd4;
$custom-light: #a476e2;
$custom-dark: #000000;

JSON

{
  "hex": "#743bd4",
  "rgb": {
    "r": 116,
    "g": 59,
    "b": 212
  },
  "hsl": {
    "h": 262.353,
    "s": 64.017,
    "l": 53.137
  },
  "oklch": {
    "l": 0.51293,
    "c": 0.2186,
    "h": 294.4
  },
  "luminance": 0.11594
}

Semantic roles & 50–950 ramp

primary

#743BD4

secondary

#BED694

accent

#E741A9

background

#FAF7FE

surface

#F4EDFC

border

#CEC8D5

text

#100916

muted

#7F7B84

Preview Lab

Preview with #743BD4

Body copy rendered with the generated semantic roles for this colour.

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