#743BBF#743BBF

#743BBF is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.6% C 0.195 H 298.8°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#743BBF
RGB	rgb(116, 59, 191)
HSL	hsl(266, 53%, 49%)
HSV	hsv(266, 69%, 75%)
CMYK	cmyk(39.3%, 69.1%, 0%, 25.1%)
CIE-LAB	lab(38.90, 51.37, -60.02)
CIE-LCH	lch(38.90, 79.00, 310.56°)
OKLab	oklab(49.6% 0.0941 -0.1713)
OKLCH	oklch(49.6% 0.195 298.8)
XYZ	xyz(18.1680, 10.6023, 50.3694)
Luminance	0.1060 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743BBF #86BF3B

analogous

#3B44BF #743BBF #B63BBF

triadic

#743BBF #BF743B #3BBF74

tetradic

#743BBF #BF3B44 #86BF3B #3BBFB6

square

#743BBF #BF3B44 #86BF3B #3BBFB6

split-complementary

#743BBF #BFB63B #44BF3B

monochromatic

#3B1E61 #582D90 #743BBF #9467D0 #B596DF

Accessibility & contrast

On white

6.73

#743BBF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#743BBF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #743BBF

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743BBF	#FFFFFF	#000000	##FFFFFF
##743BBF	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CC3

Deuteranopia (green-blind)

#005ABC

Tritanopia (blue-blind)

#625B78

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #743bbf;
/* rgb */ color: rgb(116, 59, 191);
/* oklch */ color: oklch(49.6% 0.195 298.8);

Tailwind

colors: {
  custom: {
    50: '#a275d3',
    500: '#743bbf',
    950: '#000000',
  },
}

SCSS

$custom: #743bbf;
$custom-light: #a275d3;
$custom-dark: #000000;

JSON

{
  "hex": "#743bbf",
  "rgb": {
    "r": 116,
    "g": 59,
    "b": 191
  },
  "hsl": {
    "h": 265.909,
    "s": 52.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.49596,
    "c": 0.19541,
    "h": 298.8
  },
  "luminance": 0.10603
}

Semantic roles & 50–950 ramp

primary

#743BBF

secondary

#AFCA8C

accent

#DC4C9E

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #743BBF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →