#7340B5#7340B5

#7340B5 is a mid, vivid violet. Relative luminance 0.106; OKLCH L 49.4% C 0.177 H 300.0°. Best body text is #FFFFFF at 6.71:1 contrast (WCAG AA passes).

Color values

HEX	#7340B5
RGB	rgb(115, 64, 181)
HSL	hsl(266, 48%, 48%)
HSV	hsv(266, 65%, 71%)
CMYK	cmyk(36.5%, 64.6%, 0%, 29%)
CIE-LAB	lab(38.98, 46.06, -54.02)
CIE-LCH	lch(38.98, 70.99, 310.45°)
OKLab	oklab(49.4% 0.0886 -0.1537)
OKLCH	oklch(49.4% 0.177 300)
XYZ	xyz(17.2421, 10.6477, 44.8539)
Luminance	0.1065 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340B5 #82B540

analogous

#4047B5 #7340B5 #AD40B5

triadic

#7340B5 #B57340 #40B573

tetradic

#7340B5 #B54047 #82B540 #40B5AD

square

#7340B5 #B54047 #82B540 #40B5AD

split-complementary

#7340B5 #B5AD40 #47B540

monochromatic

#3A205B #563088 #7340B5 #9368CA #B396DA

Accessibility & contrast

On white

6.71

#7340B5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#7340B5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340B5

6.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340B5	#FFFFFF	#000000	##FFFFFF
##7340B5	1.00	6.71	3.13	6.71
#FFFFFF	6.71	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB9

Deuteranopia (green-blind)

#065BB2

Tritanopia (blue-blind)

#645A75

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7340b5;
/* rgb */ color: rgb(115, 64, 181);
/* oklch */ color: oklch(49.4% 0.177 300.0);

Tailwind

colors: {
  custom: {
    50: '#a078cc',
    500: '#7340b5',
    950: '#000000',
  },
}

SCSS

$custom: #7340b5;
$custom-light: #a078cc;
$custom-dark: #000000;

JSON

{
  "hex": "#7340b5",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 181
  },
  "hsl": {
    "h": 266.154,
    "s": 47.755,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49395,
    "c": 0.17736,
    "h": 300
  },
  "luminance": 0.10648
}

Semantic roles & 50–950 ramp

primary

#7340B5

secondary

#ACC58B

accent

#D7509D

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7340B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →