#7439BF#7439BF

#7439BF is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.3% C 0.198 H 299.1°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#7439BF
RGB	rgb(116, 57, 191)
HSL	hsl(266, 54%, 49%)
HSV	hsv(266, 70%, 75%)
CMYK	cmyk(39.3%, 70.2%, 0%, 25.1%)
CIE-LAB	lab(38.55, 52.35, -60.59)
CIE-LCH	lch(38.55, 80.07, 310.83°)
OKLab	oklab(49.35% 0.0962 -0.1729)
OKLCH	oklch(49.35% 0.198 299.1)
XYZ	xyz(18.0672, 10.4006, 50.3358)
Luminance	0.1040 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 5.60

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439BF #84BF39

analogous

#3941BF #7439BF #B739BF

triadic

#7439BF #BF7439 #39BF74

tetradic

#7439BF #BF3941 #84BF39 #39BFB7

square

#7439BF #BF3941 #84BF39 #39BFB7

split-complementary

#7439BF #BFB739 #41BF39

monochromatic

#3B1D61 #572B90 #7439BF #9464D1 #B593DF

Accessibility & contrast

On white

6.82

#7439BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#7439BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7439BF

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439BF	#FFFFFF	#000000	##FFFFFF
##7439BF	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC3

Deuteranopia (green-blind)

#005ABC

Tritanopia (blue-blind)

#625A78

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7439bf;
/* rgb */ color: rgb(116, 57, 191);
/* oklch */ color: oklch(49.3% 0.198 299.1);

Tailwind

colors: {
  custom: {
    50: '#a274d3',
    500: '#7439bf',
    950: '#000000',
  },
}

SCSS

$custom: #7439bf;
$custom-light: #a274d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7439bf",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 191
  },
  "hsl": {
    "h": 266.418,
    "s": 54.032,
    "l": 48.627
  },
  "oklch": {
    "l": 0.49346,
    "c": 0.19785,
    "h": 299.1
  },
  "luminance": 0.10401
}

Semantic roles & 50–950 ramp

primary

#7439BF

secondary

#AECA8A

accent

#DD4A9D

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7439BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →