#733EB5#733EB5

#733EB5 is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.1% C 0.180 H 300.3°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#733EB5
RGB	rgb(115, 62, 181)
HSL	hsl(267, 49%, 48%)
HSV	hsv(267, 66%, 71%)
CMYK	cmyk(36.5%, 65.7%, 0%, 29%)
CIE-LAB	lab(38.60, 47.11, -54.64)
CIE-LCH	lch(38.60, 72.14, 310.76°)
OKLab	oklab(49.12% 0.0908 -0.1555)
OKLCH	oklch(49.12% 0.18 300.3)
XYZ	xyz(17.1313, 10.4261, 44.8170)
Luminance	0.1043 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EB5 #80B53E

analogous

#3E44B5 #733EB5 #AF3EB5

triadic

#733EB5 #B5733E #3EB573

tetradic

#733EB5 #B53E44 #80B53E #3EB5AF

square

#733EB5 #B53E44 #80B53E #3EB5AF

split-complementary

#733EB5 #B5AF3E #44B53E

monochromatic

#391F5A #562E87 #733EB5 #9366CA #B393DA

Accessibility & contrast

On white

6.81

#733EB5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#733EB5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733EB5

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EB5	#FFFFFF	#000000	##FFFFFF
##733EB5	1.00	6.81	3.09	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB9

Deuteranopia (green-blind)

#005AB2

Tritanopia (blue-blind)

#655974

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #733eb5;
/* rgb */ color: rgb(115, 62, 181);
/* oklch */ color: oklch(49.1% 0.180 300.3);

Tailwind

colors: {
  custom: {
    50: '#a077cc',
    500: '#733eb5',
    950: '#000000',
  },
}

SCSS

$custom: #733eb5;
$custom-light: #a077cc;
$custom-dark: #000000;

JSON

{
  "hex": "#733eb5",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 181
  },
  "hsl": {
    "h": 266.723,
    "s": 48.971,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49118,
    "c": 0.18007,
    "h": 300.3
  },
  "luminance": 0.10426
}

Semantic roles & 50–950 ramp

primary

#733EB5

secondary

#ABC589

accent

#D94F9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #733EB5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →