#7439AB#7439AB

#7439AB is a mid, vivid violet. Relative luminance 0.096; OKLCH L 47.8% C 0.176 H 304.3°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#7439AB
RGB	rgb(116, 57, 171)
HSL	hsl(271, 50%, 45%)
HSV	hsv(271, 67%, 67%)
CMYK	cmyk(32.2%, 66.7%, 0%, 32.9%)
CIE-LAB	lab(37.08, 47.38, -51.16)
CIE-LCH	lch(37.08, 69.73, 312.80°)
OKLab	oklab(47.83% 0.0989 -0.1452)
OKLCH	oklch(47.83% 0.176 304.3)
XYZ	xyz(16.0146, 9.5796, 39.5255)
Luminance	0.0958 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439AB #70AB39

analogous

#3B39AB #7439AB #AB39A9

triadic

#7439AB #AB7439 #39AB74

tetradic

#7439AB #AB3B39 #70AB39 #39A9AB

square

#7439AB #AB3B39 #70AB39 #39A9AB

split-complementary

#7439AB #A9AB39 #39AB3B

monochromatic

#361A4F #552A7D #7439AB #9359C8 #B187D7

Accessibility & contrast

On white

7.20

#7439AB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#7439AB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7439AB

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439AB	#FFFFFF	#000000	##FFFFFF
##7439AB	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AE

Deuteranopia (green-blind)

#1357A9

Tritanopia (blue-blind)

#6A526D

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7439ab;
/* rgb */ color: rgb(116, 57, 171);
/* oklch */ color: oklch(47.8% 0.176 304.3);

Tailwind

colors: {
  custom: {
    50: '#a073c5',
    500: '#7439ab',
    950: '#000000',
  },
}

SCSS

$custom: #7439ab;
$custom-light: #a073c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7439ab",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 171
  },
  "hsl": {
    "h": 271.053,
    "s": 50,
    "l": 44.706
  },
  "oklch": {
    "l": 0.47827,
    "c": 0.17569,
    "h": 304.3
  },
  "luminance": 0.0958
}

Semantic roles & 50–950 ramp

primary

#7439AB

secondary

#9FC17F

accent

#DA4E91

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7439AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →