#723DA2#723DA2

#723DA2 is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.5% C 0.159 H 305.3°. Best body text is #FFFFFF at 7.23:1 contrast (WCAG AA passes).

Color values

HEX	#723DA2
RGB	rgb(114, 61, 162)
HSL	hsl(271, 45%, 44%)
HSV	hsv(271, 62%, 64%)
CMYK	cmyk(29.6%, 62.3%, 0%, 36.5%)
CIE-LAB	lab(36.97, 42.64, -45.95)
CIE-LCH	lch(36.97, 62.69, 312.86°)
OKLab	oklab(47.5% 0.092 -0.13)
OKLCH	oklch(47.5% 0.159 305.3)
XYZ	xyz(15.1283, 9.5236, 35.2167)
Luminance	0.0952 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DA2 #6DA23D

analogous

#3F3DA2 #723DA2 #A23D9F

triadic

#723DA2 #A2723D #3DA272

tetradic

#723DA2 #A23F3D #6DA23D #3D9FA2

square

#723DA2 #A23F3D #6DA23D #3D9FA2

split-complementary

#723DA2 #9FA23D #3DA23F

monochromatic

#331C49 #532C76 #723DA2 #915BC1 #AF87D2

Accessibility & contrast

On white

7.23

#723DA2 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#723DA2 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #723DA2

7.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DA2	#FFFFFF	#000000	##FFFFFF
##723DA2	1.00	7.23	2.90	7.23
#FFFFFF	7.23	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0255A5

Deuteranopia (green-blind)

#2657A0

Tritanopia (blue-blind)

#6A526A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #723da2;
/* rgb */ color: rgb(114, 61, 162);
/* oklch */ color: oklch(47.5% 0.159 305.3);

Tailwind

colors: {
  custom: {
    50: '#9e75be',
    500: '#723da2',
    950: '#000000',
  },
}

SCSS

$custom: #723da2;
$custom-light: #9e75be;
$custom-dark: #000000;

JSON

{
  "hex": "#723da2",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 162
  },
  "hsl": {
    "h": 271.485,
    "s": 45.291,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47501,
    "c": 0.15926,
    "h": 305.3
  },
  "luminance": 0.09524
}

Semantic roles & 50–950 ramp

primary

#723DA2

secondary

#9CBC7E

accent

#D55391

background

#FAF7FB

surface

#F3EDF7

border

#CDC8D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #723DA2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →