#7439AA#7439AA

#7439AA is a mid, vivid violet. Relative luminance 0.095; OKLCH L 47.8% C 0.175 H 304.6°. Best body text is #FFFFFF at 7.22:1 contrast (WCAG AA passes).

Color values

HEX	#7439AA
RGB	rgb(116, 57, 170)
HSL	hsl(271, 50%, 45%)
HSV	hsv(271, 66%, 67%)
CMYK	cmyk(31.8%, 66.5%, 0%, 33.3%)
CIE-LAB	lab(37.01, 47.14, -50.68)
CIE-LCH	lch(37.01, 69.21, 312.93°)
OKLab	oklab(47.75% 0.099 -0.1438)
OKLCH	oklch(47.75% 0.175 304.6)
XYZ	xyz(15.9197, 9.5416, 39.0255)
Luminance	0.0954 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439AA #6FAA39

analogous

#3B39AA #7439AA #AA39A8

triadic

#7439AA #AA7439 #39AA74

tetradic

#7439AA #AA3B39 #6FAA39 #39A8AA

square

#7439AA #AA3B39 #6FAA39 #39A8AA

split-complementary

#7439AA #A8AA39 #39AA3B

monochromatic

#351A4E #552A7C #7439AA #9359C7 #B087D7

Accessibility & contrast

On white

7.22

#7439AA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#7439AA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7439AA

7.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439AA	#FFFFFF	#000000	##FFFFFF
##7439AA	1.00	7.22	2.91	7.22
#FFFFFF	7.22	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AD

Deuteranopia (green-blind)

#1557A8

Tritanopia (blue-blind)

#6A526C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7439aa;
/* rgb */ color: rgb(116, 57, 170);
/* oklch */ color: oklch(47.8% 0.175 304.6);

Tailwind

colors: {
  custom: {
    50: '#a073c4',
    500: '#7439aa',
    950: '#000000',
  },
}

SCSS

$custom: #7439aa;
$custom-light: #a073c4;
$custom-dark: #000000;

JSON

{
  "hex": "#7439aa",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 170
  },
  "hsl": {
    "h": 271.327,
    "s": 49.78,
    "l": 44.51
  },
  "oklch": {
    "l": 0.47754,
    "c": 0.17457,
    "h": 304.6
  },
  "luminance": 0.09542
}

Semantic roles & 50–950 ramp

primary

#7439AA

secondary

#9EC17E

accent

#D94E91

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7439AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →