#7438BD#7438BD

#7438BD is a mid, vivid violet. Relative luminance 0.102; OKLCH L 49.1% C 0.197 H 299.7°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#7438BD
RGB	rgb(116, 56, 189)
HSL	hsl(267, 54%, 48%)
HSV	hsv(267, 70%, 74%)
CMYK	cmyk(38.6%, 70.4%, 0%, 25.9%)
CIE-LAB	lab(38.23, 52.33, -59.95)
CIE-LCH	lch(38.23, 79.57, 311.12°)
OKLab	oklab(49.07% 0.0975 -0.171)
OKLCH	oklch(49.07% 0.197 299.7)
XYZ	xyz(17.7997, 10.2153, 49.1682)
Luminance	0.1022 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7438BD #81BD38

analogous

#383EBD #7438BD #B738BD

triadic

#7438BD #BD7438 #38BD74

tetradic

#7438BD #BD383E #81BD38 #38BDB7

square

#7438BD #BD383E #81BD38 #38BDB7

split-complementary

#7438BD #BDB738 #3EBD38

monochromatic

#3A1C5F #572A8E #7438BD #9462D0 #B491DE

Accessibility & contrast

On white

6.90

#7438BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#7438BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7438BD

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7438BD	#FFFFFF	#000000	##FFFFFF
##7438BD	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC1

Deuteranopia (green-blind)

#0059BA

Tritanopia (blue-blind)

#635877

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7438bd;
/* rgb */ color: rgb(116, 56, 189);
/* oklch */ color: oklch(49.1% 0.197 299.7);

Tailwind

colors: {
  custom: {
    50: '#a273d2',
    500: '#7438bd',
    950: '#000000',
  },
}

SCSS

$custom: #7438bd;
$custom-light: #a273d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7438bd",
  "rgb": {
    "r": 116,
    "g": 56,
    "b": 189
  },
  "hsl": {
    "h": 267.068,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.49066,
    "c": 0.19686,
    "h": 299.7
  },
  "luminance": 0.10215
}

Semantic roles & 50–950 ramp

primary

#7438BD

secondary

#ACC987

accent

#DE4A9B

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7438BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →