#74196E#74196E
#74196E is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.158 H 331.0°. Best body text is #FFFFFF at 9.97:1 contrast (WCAG AA passes).
Color values
| HEX | #74196E |
|---|---|
| RGB | rgb(116, 25, 110) |
| HSL | hsl(304, 65%, 28%) |
| HSV | hsv(304, 78%, 45%) |
| CMYK | cmyk(0%, 78.4%, 5.2%, 54.5%) |
| CIE-LAB | lab(28.21, 48.33, -27.69) |
| CIE-LCH | lch(28.21, 55.70, 330.19°) |
| OKLab | oklab(40.2% 0.1378 -0.0764) |
| OKLCH | oklch(40.2% 0.158 331) |
| XYZ | xyz(10.3645, 5.5349, 15.2713) |
| Luminance | 0.0553 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 1.03
Purple
#800080
ΔE00 3.90
Rich Purple
#720058
ΔE00 4.94
Darkmagenta
#8B008B
ΔE00 5.80
Grape Purple
#5D1451
ΔE00 6.24
Velvet
#750851
ΔE00 6.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#74196E #19741F
analogous
#4C1974 #74196E #741940
triadic
#74196E #6E7419 #196E74
tetradic
#74196E #744C19 #19741F #194074
square
#74196E #744C19 #19741F #194074
split-complementary
#74196E #407419 #19744C
monochromatic
#190518 #420E3E #74196E #A6249E #D334C9
Accessibility & contrast
On white
9.97
#74196E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.11
#74196E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #74196E
9.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##74196E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##74196E | 1.00 | 9.97 | 2.11 | 9.97 |
| #FFFFFF | 9.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.11 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0F3B70
Deuteranopia (green-blind)
#36476C
Tritanopia (blue-blind)
#792542
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #74196e; /* rgb */ color: rgb(116, 25, 110); /* oklch */ color: oklch(40.2% 0.158 331.0);
Tailwind
colors: {
custom: {
50: '#9f6198',
500: '#74196e',
950: '#000000',
},
}SCSS
$custom: #74196e; $custom-light: #9f6198; $custom-dark: #000000;
JSON
{
"hex": "#74196e",
"rgb": {
"r": 116,
"g": 25,
"b": 110
},
"hsl": {
"h": 303.956,
"s": 64.539,
"l": 27.647
},
"oklch": {
"l": 0.40196,
"c": 0.1575,
"h": 331
},
"luminance": 0.05534
}Semantic roles & 50–950 ramp
primary
#74196E
secondary
#40A947
accent
#E84B40
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#0F050D
muted
#7F7A7E