#74196E#74196E

#74196E is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.158 H 331.0°. Best body text is #FFFFFF at 9.97:1 contrast (WCAG AA passes).

Color values

HEX#74196E
RGBrgb(116, 25, 110)
HSLhsl(304, 65%, 28%)
HSVhsv(304, 78%, 45%)
CMYKcmyk(0%, 78.4%, 5.2%, 54.5%)
CIE-LABlab(28.21, 48.33, -27.69)
CIE-LCHlch(28.21, 55.70, 330.19°)
OKLaboklab(40.2% 0.1378 -0.0764)
OKLCHoklch(40.2% 0.158 331)
XYZxyz(10.3645, 5.5349, 15.2713)
Luminance0.0553 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#74196E #19741F
analogous
#4C1974 #74196E #741940
triadic
#74196E #6E7419 #196E74
tetradic
#74196E #744C19 #19741F #194074
square
#74196E #744C19 #19741F #194074
split-complementary
#74196E #407419 #19744C
monochromatic
#190518 #420E3E #74196E #A6249E #D334C9

Accessibility & contrast

On white

9.97
#74196E on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.11
#74196E on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74196E
9.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##74196E#FFFFFF#000000##FFFFFF
##74196E1.009.972.119.97
#FFFFFF9.971.0021.001.00
#0000002.1121.001.0021.00
##FFFFFF9.971.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0F3B70
Deuteranopia (green-blind)
#36476C
Tritanopia (blue-blind)
#792542
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #74196e;
/* rgb */ color: rgb(116, 25, 110);
/* oklch */ color: oklch(40.2% 0.158 331.0);
Tailwind
colors: {
  custom: {
    50: '#9f6198',
    500: '#74196e',
    950: '#000000',
  },
}
SCSS
$custom: #74196e;
$custom-light: #9f6198;
$custom-dark: #000000;
JSON
{
  "hex": "#74196e",
  "rgb": {
    "r": 116,
    "g": 25,
    "b": 110
  },
  "hsl": {
    "h": 303.956,
    "s": 64.539,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40196,
    "c": 0.1575,
    "h": 331
  },
  "luminance": 0.05534
}

Semantic roles & 50–950 ramp

primary
#74196E
secondary
#40A947
accent
#E84B40
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#0F050D
muted
#7F7A7E

Preview Lab

Preview with #74196E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#74196E Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva