#741940#741940
#741940 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.0% C 0.129 H 359.6°. Best body text is #FFFFFF at 10.74:1 contrast (WCAG AA passes).
Color values
| HEX | #741940 |
|---|---|
| RGB | rgb(116, 25, 64) |
| HSL | hsl(334, 65%, 28%) |
| HSV | hsv(334, 78%, 45%) |
| CMYK | cmyk(0%, 78.4%, 44.8%, 54.5%) |
| CIE-LAB | lab(26.10, 41.93, -0.56) |
| CIE-LCH | lch(26.10, 41.94, 359.23°) |
| OKLab | oklab(37.98% 0.1288 -0.001) |
| OKLCH | oklch(37.98% 0.129 359.6) |
| XYZ | xyz(8.4761, 4.7795, 5.3257) |
| Luminance | 0.0478 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.64
Wine (survey)
#80013F
ΔE00 3.02
Red Purple
#820747
ΔE00 3.27
Mulberry
#920A4E
ΔE00 5.84
Reddish Purple
#910951
ΔE00 5.92
Velvet
#750851
ΔE00 6.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741940 #19744D
analogous
#74196D #741940 #742019
triadic
#741940 #407419 #194074
tetradic
#741940 #6D7419 #19744D #201974
square
#741940 #6D7419 #19744D #201974
split-complementary
#741940 #197420 #196D74
monochromatic
#19050E #420E24 #741940 #A6245C #D33478
Accessibility & contrast
On white
10.74
#741940 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#741940 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741940
10.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741940 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741940 | 1.00 | 10.74 | 1.96 | 10.74 |
| #FFFFFF | 10.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D3341
Deuteranopia (green-blind)
#46443E
Tritanopia (blue-blind)
#7E0A2A
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #741940; /* rgb */ color: rgb(116, 25, 64); /* oklch */ color: oklch(38.0% 0.129 359.6);
Tailwind
colors: {
custom: {
50: '#a05f74',
500: '#741940',
950: '#000000',
},
}SCSS
$custom: #741940; $custom-light: #a05f74; $custom-dark: #000000;
JSON
{
"hex": "#741940",
"rgb": {
"r": 116,
"g": 25,
"b": 64
},
"hsl": {
"h": 334.286,
"s": 64.539,
"l": 27.647
},
"oklch": {
"l": 0.37979,
"c": 0.12876,
"h": 359.6
},
"luminance": 0.04778
}Semantic roles & 50–950 ramp
primary
#741940
secondary
#40A97C
accent
#E8A040
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0508
muted
#7F797B