#74196D#74196D

#74196D is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.157 H 331.5°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).

Color values

HEX	#74196D
RGB	rgb(116, 25, 109)
HSL	hsl(305, 65%, 28%)
HSV	hsv(305, 78%, 45%)
CMYK	cmyk(0%, 78.4%, 6%, 54.5%)
CIE-LAB	lab(28.15, 48.16, -27.14)
CIE-LCH	lch(28.15, 55.28, 330.60°)
OKLab	oklab(40.14% 0.1377 -0.0748)
OKLCH	oklch(40.14% 0.157 331.5)
XYZ	xyz(10.3104, 5.5132, 14.9862)
Luminance	0.0551 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#74196D #197420

analogous

#4D1974 #74196D #741940

triadic

#74196D #6D7419 #196D74

tetradic

#74196D #744D19 #197420 #194074

square

#74196D #744D19 #197420 #194074

split-complementary

#74196D #407419 #19744D

monochromatic

#190518 #420E3E #74196D #A6249C #D334C7

Accessibility & contrast

On white

9.99

#74196D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#74196D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74196D

9.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##74196D	#FFFFFF	#000000	##FFFFFF
##74196D	1.00	9.99	2.10	9.99
#FFFFFF	9.99	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113A6F

Deuteranopia (green-blind)

#37476B

Tritanopia (blue-blind)

#792442

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #74196d;
/* rgb */ color: rgb(116, 25, 109);
/* oklch */ color: oklch(40.1% 0.157 331.5);

Tailwind

colors: {
  custom: {
    50: '#9f6197',
    500: '#74196d',
    950: '#000000',
  },
}

SCSS

$custom: #74196d;
$custom-light: #9f6197;
$custom-dark: #000000;

JSON

{
  "hex": "#74196d",
  "rgb": {
    "r": 116,
    "g": 25,
    "b": 109
  },
  "hsl": {
    "h": 304.615,
    "s": 64.539,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40136,
    "c": 0.15671,
    "h": 331.5
  },
  "luminance": 0.05512
}

Semantic roles & 50–950 ramp

primary

#74196D

secondary

#40A948

accent

#E84D40

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #74196D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →