#740F72#740F72

#740F72 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.170 H 329.1°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX	#740F72
RGB	rgb(116, 15, 114)
HSL	hsl(301, 77%, 26%)
HSV	hsv(301, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 1.7%, 54.5%)
CIE-LAB	lab(27.49, 51.77, -31.39)
CIE-LCH	lch(27.49, 60.54, 328.76°)
OKLab	oklab(39.76% 0.1456 -0.087)
OKLCH	oklch(39.76% 0.17 329.1)
XYZ	xyz(10.4105, 5.2704, 16.3853)
Luminance	0.0527 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F72 #0F7411

analogous

#430F74 #740F72 #740F3F

triadic

#740F72 #72740F #0F7274

tetradic

#740F72 #74430F #0F7411 #0F3F74

square

#740F72 #74430F #0F7411 #0F3F74

split-complementary

#740F72 #3F740F #0F7443

monochromatic

#1B041B #3E083D #740F72 #AA16A7 #E01DDD

Accessibility & contrast

On white

10.22

#740F72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#740F72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F72

10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F72	#FFFFFF	#000000	##FFFFFF
##740F72	1.00	10.22	2.05	10.22
#FFFFFF	10.22	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003974

Deuteranopia (green-blind)

#304570

Tritanopia (blue-blind)

#782142

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #740f72;
/* rgb */ color: rgb(116, 15, 114);
/* oklch */ color: oklch(39.8% 0.170 329.1);

Tailwind

colors: {
  custom: {
    50: '#a05e9b',
    500: '#740f72',
    950: '#000000',
  },
}

SCSS

$custom: #740f72;
$custom-light: #a05e9b;
$custom-dark: #000000;

JSON

{
  "hex": "#740f72",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 114
  },
  "hsl": {
    "h": 301.188,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39764,
    "c": 0.16967,
    "h": 329.1
  },
  "luminance": 0.0527
}

Semantic roles & 50–950 ramp

primary

#740F72

secondary

#33AC36

accent

#F43834

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #740F72

Body copy rendered with the generated semantic roles for this colour.

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