#740F3F#740F3F

#740F3F is a dark, vivid pink. Relative luminance 0.044; OKLCH L 37.2% C 0.138 H 358.6°. Best body text is #FFFFFF at 11.15:1 contrast (WCAG AA passes).

Color values

HEX	#740F3F
RGB	rgb(116, 15, 63)
HSL	hsl(331, 77%, 26%)
HSV	hsv(331, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 45.7%, 54.5%)
CIE-LAB	lab(25.00, 44.86, -1.49)
CIE-LCH	lch(25.00, 44.88, 358.09°)
OKLab	oklab(37.16% 0.1381 -0.0034)
OKLCH	oklch(37.16% 0.138 358.6)
XYZ	xyz(8.2711, 4.4147, 5.1182)
Luminance	0.0441 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F3F #0F7444

analogous

#740F71 #740F3F #74110F

triadic

#740F3F #3F740F #0F3F74

tetradic

#740F3F #71740F #0F7444 #110F74

square

#740F3F #71740F #0F7444 #110F74

split-complementary

#740F3F #0F7411 #0F7174

monochromatic

#1B040F #3E0822 #740F3F #AA165C #E01D7A

Accessibility & contrast

On white

11.15

#740F3F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.88

#740F3F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F3F

11.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F3F	#FFFFFF	#000000	##FFFFFF
##740F3F	1.00	11.15	1.88	11.15
#FFFFFF	11.15	1.00	21.00	1.00
#000000	1.88	21.00	1.00	21.00
##FFFFFF	11.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#282F40

Deuteranopia (green-blind)

#43423D

Tritanopia (blue-blind)

#7E0026

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #740f3f;
/* rgb */ color: rgb(116, 15, 63);
/* oklch */ color: oklch(37.2% 0.138 358.6);

Tailwind

colors: {
  custom: {
    50: '#a15c73',
    500: '#740f3f',
    950: '#000000',
  },
}

SCSS

$custom: #740f3f;
$custom-light: #a15c73;
$custom-dark: #000000;

JSON

{
  "hex": "#740f3f",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 63
  },
  "hsl": {
    "h": 331.485,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.37162,
    "c": 0.13817,
    "h": 358.6
  },
  "luminance": 0.04414
}

Semantic roles & 50–950 ramp

primary

#740F3F

secondary

#33AC72

accent

#F49934

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#100508

muted

#7F797B

Preview Lab

Preview with #740F3F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →