#740F71#740F71

#740F71 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.7% C 0.169 H 329.6°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).

Color values

HEX	#740F71
RGB	rgb(116, 15, 113)
HSL	hsl(302, 77%, 26%)
HSV	hsv(302, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 2.6%, 54.5%)
CIE-LAB	lab(27.43, 51.60, -30.85)
CIE-LCH	lch(27.43, 60.12, 329.12°)
OKLab	oklab(39.7% 0.1457 -0.0855)
OKLCH	oklch(39.7% 0.169 329.6)
XYZ	xyz(10.3539, 5.2477, 16.0872)
Luminance	0.0525 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F71 #0F7412

analogous

#440F74 #740F71 #740F3E

triadic

#740F71 #71740F #0F7174

tetradic

#740F71 #74440F #0F7412 #0F3E74

square

#740F71 #74440F #0F7412 #0F3E74

split-complementary

#740F71 #3E740F #0F7444

monochromatic

#1B041A #3E083C #740F71 #AA16A6 #E01DDB

Accessibility & contrast

On white

10.25

#740F71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#740F71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F71

10.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F71	#FFFFFF	#000000	##FFFFFF
##740F71	1.00	10.25	2.05	10.25
#FFFFFF	10.25	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003873

Deuteranopia (green-blind)

#31456F

Tritanopia (blue-blind)

#782142

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #740f71;
/* rgb */ color: rgb(116, 15, 113);
/* oklch */ color: oklch(39.7% 0.169 329.6);

Tailwind

colors: {
  custom: {
    50: '#a05e9a',
    500: '#740f71',
    950: '#000000',
  },
}

SCSS

$custom: #740f71;
$custom-light: #a05e9a;
$custom-dark: #000000;

JSON

{
  "hex": "#740f71",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 113
  },
  "hsl": {
    "h": 301.782,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.397,
    "c": 0.16891,
    "h": 329.6
  },
  "luminance": 0.05247
}

Semantic roles & 50–950 ramp

primary

#740F71

secondary

#33AC37

accent

#F43A34

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #740F71

Body copy rendered with the generated semantic roles for this colour.

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