#740F3E#740F3E
#740F3E is a dark, vivid pink. Relative luminance 0.044; OKLCH L 37.1% C 0.138 H 359.3°. Best body text is #FFFFFF at 11.17:1 contrast (WCAG AA passes).
Color values
| HEX | #740F3E |
|---|---|
| RGB | rgb(116, 15, 62) |
| HSL | hsl(332, 77%, 26%) |
| HSV | hsv(332, 87%, 45%) |
| CMYK | cmyk(0%, 87.1%, 46.6%, 54.5%) |
| CIE-LAB | lab(24.96, 44.76, -0.86) |
| CIE-LCH | lch(24.96, 44.77, 358.90°) |
| OKLab | oklab(37.13% 0.1378 -0.0017) |
| OKLCH | oklch(37.13% 0.138 359.3) |
| XYZ | xyz(8.2435, 4.4036, 4.9724) |
| Luminance | 0.0440 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 1.49
Wine (survey)
#80013F
ΔE00 2.50
Red Purple
#820747
ΔE00 2.93
Mulberry
#920A4E
ΔE00 5.89
Reddish Purple
#910951
ΔE00 5.92
Velvet
#750851
ΔE00 5.98
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#740F3E #0F7445
analogous
#740F70 #740F3E #74120F
triadic
#740F3E #3E740F #0F3E74
tetradic
#740F3E #70740F #0F7445 #120F74
square
#740F3E #70740F #0F7445 #120F74
split-complementary
#740F3E #0F7412 #0F7074
monochromatic
#1B040E #3E0821 #740F3E #AA165B #E01D78
Accessibility & contrast
On white
11.17
#740F3E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.88
#740F3E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #740F3E
11.17:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##740F3E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##740F3E | 1.00 | 11.17 | 1.88 | 11.17 |
| #FFFFFF | 11.17 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.17 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#292F3F
Deuteranopia (green-blind)
#44423C
Tritanopia (blue-blind)
#7E0025
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #740f3e; /* rgb */ color: rgb(116, 15, 62); /* oklch */ color: oklch(37.1% 0.138 359.3);
Tailwind
colors: {
custom: {
50: '#a15c73',
500: '#740f3e',
950: '#000000',
},
}SCSS
$custom: #740f3e; $custom-light: #a15c73; $custom-dark: #000000;
JSON
{
"hex": "#740f3e",
"rgb": {
"r": 116,
"g": 15,
"b": 62
},
"hsl": {
"h": 332.079,
"s": 77.099,
"l": 25.686
},
"oklch": {
"l": 0.37126,
"c": 0.13779,
"h": 359.3
},
"luminance": 0.04402
}Semantic roles & 50–950 ramp
primary
#740F3E
secondary
#33AC74
accent
#F49B34
background
#FAF5F6
surface
#F4E9EC
border
#CEC5C7
text
#100508
muted
#7F797B