#740F70#740F70

#740F70 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.6% C 0.168 H 330.1°. Best body text is #FFFFFF at 10.27:1 contrast (WCAG AA passes).

Color values

HEX	#740F70
RGB	rgb(116, 15, 112)
HSL	hsl(302, 77%, 26%)
HSV	hsv(302, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 3.4%, 54.5%)
CIE-LAB	lab(27.37, 51.44, -30.31)
CIE-LCH	lch(27.37, 59.70, 329.49°)
OKLab	oklab(39.64% 0.1457 -0.0839)
OKLCH	oklch(39.64% 0.168 330.1)
XYZ	xyz(10.2979, 5.2253, 15.7923)
Luminance	0.0522 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F70 #0F7413

analogous

#450F74 #740F70 #740F3D

triadic

#740F70 #70740F #0F7074

tetradic

#740F70 #74450F #0F7413 #0F3D74

square

#740F70 #74450F #0F7413 #0F3D74

split-complementary

#740F70 #3D740F #0F7445

monochromatic

#1B041A #3E083C #740F70 #AA16A4 #E01DD9

Accessibility & contrast

On white

10.27

#740F70 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#740F70 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F70

10.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F70	#FFFFFF	#000000	##FFFFFF
##740F70	1.00	10.27	2.05	10.27
#FFFFFF	10.27	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003872

Deuteranopia (green-blind)

#32456E

Tritanopia (blue-blind)

#792041

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #740f70;
/* rgb */ color: rgb(116, 15, 112);
/* oklch */ color: oklch(39.6% 0.168 330.1);

Tailwind

colors: {
  custom: {
    50: '#a05e99',
    500: '#740f70',
    950: '#000000',
  },
}

SCSS

$custom: #740f70;
$custom-light: #a05e99;
$custom-dark: #000000;

JSON

{
  "hex": "#740f70",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 112
  },
  "hsl": {
    "h": 302.376,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39636,
    "c": 0.16815,
    "h": 330.1
  },
  "luminance": 0.05225
}

Semantic roles & 50–950 ramp

primary

#740F70

secondary

#33AC38

accent

#F43C34

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #740F70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →