#740F3D#740F3D
#740F3D is a dark, vivid pink. Relative luminance 0.044; OKLCH L 37.1% C 0.137 H 360.0°. Best body text is #FFFFFF at 11.18:1 contrast (WCAG AA passes).
Color values
| HEX | #740F3D |
|---|---|
| RGB | rgb(116, 15, 61) |
| HSL | hsl(333, 77%, 26%) |
| HSV | hsv(333, 87%, 45%) |
| CMYK | cmyk(0%, 87.1%, 47.4%, 54.5%) |
| CIE-LAB | lab(24.93, 44.66, -0.23) |
| CIE-LCH | lch(24.93, 44.66, 359.71°) |
| OKLab | oklab(37.09% 0.1374 -0.0001) |
| OKLCH | oklch(37.09% 0.137 0) |
| XYZ | xyz(8.2163, 4.3927, 4.8292) |
| Luminance | 0.0439 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 1.38
Wine (survey)
#80013F
ΔE00 2.42
Red Purple
#820747
ΔE00 3.07
Mulberry
#920A4E
ΔE00 5.94
Reddish Purple
#910951
ΔE00 6.04
Velvet
#750851
ΔE00 6.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#740F3D #0F7446
analogous
#740F6F #740F3D #74130F
triadic
#740F3D #3D740F #0F3D74
tetradic
#740F3D #6F740F #0F7446 #130F74
square
#740F3D #6F740F #0F7446 #130F74
split-complementary
#740F3D #0F7413 #0F6F74
monochromatic
#1B040E #3E0821 #740F3D #AA1659 #E01D76
Accessibility & contrast
On white
11.18
#740F3D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.88
#740F3D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #740F3D
11.18:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##740F3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##740F3D | 1.00 | 11.18 | 1.88 | 11.18 |
| #FFFFFF | 11.18 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.18 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#292F3E
Deuteranopia (green-blind)
#44423B
Tritanopia (blue-blind)
#7F0025
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #740f3d; /* rgb */ color: rgb(116, 15, 61); /* oklch */ color: oklch(37.1% 0.137 360.0);
Tailwind
colors: {
custom: {
50: '#a15c72',
500: '#740f3d',
950: '#000000',
},
}SCSS
$custom: #740f3d; $custom-light: #a15c72; $custom-dark: #000000;
JSON
{
"hex": "#740f3d",
"rgb": {
"r": 116,
"g": 15,
"b": 61
},
"hsl": {
"h": 332.673,
"s": 77.099,
"l": 25.686
},
"oklch": {
"l": 0.3709,
"c": 0.13743,
"h": 360
},
"luminance": 0.04392
}Semantic roles & 50–950 ramp
primary
#740F3D
secondary
#33AC75
accent
#F49C34
background
#FAF5F6
surface
#F4E9EC
border
#CEC5C7
text
#100407
muted
#7F797A