#740F6F#740F6F

#740F6F is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.6% C 0.167 H 330.5°. Best body text is #FFFFFF at 10.29:1 contrast (WCAG AA passes).

Color values

HEX	#740F6F
RGB	rgb(116, 15, 111)
HSL	hsl(303, 77%, 26%)
HSV	hsv(303, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 4.3%, 54.5%)
CIE-LAB	lab(27.31, 51.27, -29.76)
CIE-LCH	lch(27.31, 59.29, 329.86°)
OKLab	oklab(39.57% 0.1458 -0.0823)
OKLCH	oklch(39.57% 0.167 330.5)
XYZ	xyz(10.2425, 5.2032, 15.5007)
Luminance	0.0520 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F6F #0F7414

analogous

#460F74 #740F6F #740F3C

triadic

#740F6F #6F740F #0F6F74

tetradic

#740F6F #74460F #0F7414 #0F3C74

square

#740F6F #74460F #0F7414 #0F3C74

split-complementary

#740F6F #3C740F #0F7446

monochromatic

#1B041A #3E083B #740F6F #AA16A3 #E01DD7

Accessibility & contrast

On white

10.29

#740F6F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#740F6F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F6F

10.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F6F	#FFFFFF	#000000	##FFFFFF
##740F6F	1.00	10.29	2.04	10.29
#FFFFFF	10.29	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003871

Deuteranopia (green-blind)

#32456D

Tritanopia (blue-blind)

#792041

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #740f6f;
/* rgb */ color: rgb(116, 15, 111);
/* oklch */ color: oklch(39.6% 0.167 330.5);

Tailwind

colors: {
  custom: {
    50: '#a05e99',
    500: '#740f6f',
    950: '#000000',
  },
}

SCSS

$custom: #740f6f;
$custom-light: #a05e99;
$custom-dark: #000000;

JSON

{
  "hex": "#740f6f",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 111
  },
  "hsl": {
    "h": 302.97,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39573,
    "c": 0.16739,
    "h": 330.5
  },
  "luminance": 0.05202
}

Semantic roles & 50–950 ramp

primary

#740F6F

secondary

#33AC39

accent

#F43E34

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #740F6F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →