#740F6D#740F6D

#740F6D is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.4% C 0.166 H 331.5°. Best body text is #FFFFFF at 10.34:1 contrast (WCAG AA passes).

Color values

HEX	#740F6D
RGB	rgb(116, 15, 109)
HSL	hsl(304, 77%, 26%)
HSV	hsv(304, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 6%, 54.5%)
CIE-LAB	lab(27.18, 50.95, -28.67)
CIE-LCH	lch(27.18, 58.46, 330.63°)
OKLab	oklab(39.45% 0.1458 -0.0791)
OKLCH	oklch(39.45% 0.166 331.5)
XYZ	xyz(10.1336, 5.1596, 14.9272)
Luminance	0.0516 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F6D #0F7416

analogous

#480F74 #740F6D #740F3B

triadic

#740F6D #6D740F #0F6D74

tetradic

#740F6D #74480F #0F7416 #0F3B74

square

#740F6D #74480F #0F7416 #0F3B74

split-complementary

#740F6D #3B740F #0F7448

monochromatic

#1B0419 #3E083A #740F6D #AA16A0 #E01DD3

Accessibility & contrast

On white

10.34

#740F6D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#740F6D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F6D

10.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F6D	#FFFFFF	#000000	##FFFFFF
##740F6D	1.00	10.34	2.03	10.34
#FFFFFF	10.34	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#01386F

Deuteranopia (green-blind)

#33456B

Tritanopia (blue-blind)

#791E40

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #740f6d;
/* rgb */ color: rgb(116, 15, 109);
/* oklch */ color: oklch(39.4% 0.166 331.5);

Tailwind

colors: {
  custom: {
    50: '#a05e97',
    500: '#740f6d',
    950: '#000000',
  },
}

SCSS

$custom: #740f6d;
$custom-light: #a05e97;
$custom-dark: #000000;

JSON

{
  "hex": "#740f6d",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 109
  },
  "hsl": {
    "h": 304.158,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39448,
    "c": 0.16589,
    "h": 331.5
  },
  "luminance": 0.05159
}

Semantic roles & 50–950 ramp

primary

#740F6D

secondary

#33AC3C

accent

#F44134

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #740F6D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →