#740F43#740F43
#740F43 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.3% C 0.140 H 355.9°. Best body text is #FFFFFF at 11.10:1 contrast (WCAG AA passes).
Color values
| HEX | #740F43 |
|---|---|
| RGB | rgb(116, 15, 67) |
| HSL | hsl(329, 77%, 26%) |
| HSV | hsv(329, 87%, 45%) |
| CMYK | cmyk(0%, 87.1%, 42.2%, 54.5%) |
| CIE-LAB | lab(25.14, 45.27, -4.01) |
| CIE-LCH | lch(25.14, 45.45, 354.94°) |
| OKLab | oklab(37.31% 0.1395 -0.01) |
| OKLCH | oklch(37.31% 0.14 355.9) |
| XYZ | xyz(8.3870, 4.4610, 5.7285) |
| Luminance | 0.0446 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.66
Red Purple
#820747
ΔE00 2.74
Wine (survey)
#80013F
ΔE00 3.39
Velvet
#750851
ΔE00 4.37
Reddish Purple
#910951
ΔE00 5.63
Mulberry
#920A4E
ΔE00 5.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#740F43 #0F7440
analogous
#720F74 #740F43 #740F10
triadic
#740F43 #43740F #0F4374
tetradic
#740F43 #74720F #0F7440 #0F1074
square
#740F43 #74720F #0F7440 #0F1074
split-complementary
#740F43 #10740F #0F7472
monochromatic
#1B0410 #3E0824 #740F43 #AA1662 #E01D82
Accessibility & contrast
On white
11.10
#740F43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.89
#740F43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #740F43
11.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##740F43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##740F43 | 1.00 | 11.10 | 1.89 | 11.10 |
| #FFFFFF | 11.10 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.10 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#273044
Deuteranopia (green-blind)
#434241
Tritanopia (blue-blind)
#7E0028
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #740f43; /* rgb */ color: rgb(116, 15, 67); /* oklch */ color: oklch(37.3% 0.140 355.9);
Tailwind
colors: {
custom: {
50: '#a15c77',
500: '#740f43',
950: '#000000',
},
}SCSS
$custom: #740f43; $custom-light: #a15c77; $custom-dark: #000000;
JSON
{
"hex": "#740f43",
"rgb": {
"r": 116,
"g": 15,
"b": 67
},
"hsl": {
"h": 329.109,
"s": 77.099,
"l": 25.686
},
"oklch": {
"l": 0.37313,
"c": 0.13981,
"h": 355.9
},
"luminance": 0.0446
}Semantic roles & 50–950 ramp
primary
#740F43
secondary
#33AC6E
accent
#F49134
background
#FAF5F7
surface
#F4E9ED
border
#CEC5C8
text
#100508
muted
#7F797B