#740F42#740F42
#740F42 is a dark, vivid pink. Relative luminance 0.044; OKLCH L 37.3% C 0.139 H 356.6°. Best body text is #FFFFFF at 11.11:1 contrast (WCAG AA passes).
Color values
| HEX | #740F42 |
|---|---|
| RGB | rgb(116, 15, 66) |
| HSL | hsl(330, 77%, 26%) |
| HSV | hsv(330, 87%, 45%) |
| CMYK | cmyk(0%, 87.1%, 43.1%, 54.5%) |
| CIE-LAB | lab(25.10, 45.17, -3.38) |
| CIE-LCH | lch(25.10, 45.29, 355.72°) |
| OKLab | oklab(37.28% 0.1391 -0.0083) |
| OKLCH | oklch(37.28% 0.139 356.6) |
| XYZ | xyz(8.3573, 4.4491, 5.5719) |
| Luminance | 0.0445 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.38
Red Purple
#820747
ΔE00 2.70
Wine (survey)
#80013F
ΔE00 3.17
Velvet
#750851
ΔE00 4.68
Reddish Purple
#910951
ΔE00 5.65
Mulberry
#920A4E
ΔE00 5.86
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#740F42 #0F7441
analogous
#730F74 #740F42 #740F0F
triadic
#740F42 #42740F #0F4274
tetradic
#740F42 #74730F #0F7441 #0F0F74
square
#740F42 #74730F #0F7441 #0F0F74
split-complementary
#740F42 #0F740F #0F7473
monochromatic
#1B040F #3E0823 #740F42 #AA1661 #E01D80
Accessibility & contrast
On white
11.11
#740F42 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.89
#740F42 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #740F42
11.11:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##740F42 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##740F42 | 1.00 | 11.11 | 1.89 | 11.11 |
| #FFFFFF | 11.11 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.11 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#273043
Deuteranopia (green-blind)
#434240
Tritanopia (blue-blind)
#7E0027
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #740f42; /* rgb */ color: rgb(116, 15, 66); /* oklch */ color: oklch(37.3% 0.139 356.6);
Tailwind
colors: {
custom: {
50: '#a15c76',
500: '#740f42',
950: '#000000',
},
}SCSS
$custom: #740f42; $custom-light: #a15c76; $custom-dark: #000000;
JSON
{
"hex": "#740f42",
"rgb": {
"r": 116,
"g": 15,
"b": 66
},
"hsl": {
"h": 329.703,
"s": 77.099,
"l": 25.686
},
"oklch": {
"l": 0.37275,
"c": 0.13938,
"h": 356.6
},
"luminance": 0.04448
}Semantic roles & 50–950 ramp
primary
#740F42
secondary
#33AC6F
accent
#F49334
background
#FAF5F7
surface
#F4E9ED
border
#CEC5C8
text
#100508
muted
#7F797B