#730F74#730F74

#730F74 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.7% C 0.171 H 327.7°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).

Color values

HEX	#730F74
RGB	rgb(115, 15, 116)
HSL	hsl(299, 77%, 26%)
HSV	hsv(299, 87%, 45%)
CMYK	cmyk(0.9%, 87.1%, 0%, 54.5%)
CIE-LAB	lab(27.43, 51.90, -32.78)
CIE-LCH	lch(27.43, 61.38, 327.72°)
OKLab	oklab(39.73% 0.1444 -0.0911)
OKLCH	oklch(39.73% 0.171 327.7)
XYZ	xyz(10.3933, 5.2482, 16.9852)
Luminance	0.0525 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#730F74 #10740F

analogous

#400F74 #730F74 #740F42

triadic

#730F74 #74730F #0F7473

tetradic

#730F74 #74400F #10740F #0F4274

square

#730F74 #74400F #10740F #0F4274

split-complementary

#730F74 #42740F #0F7440

monochromatic

#1B041B #3D083E #730F74 #A916AA #DE1DE0

Accessibility & contrast

On white

10.25

#730F74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#730F74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #730F74

10.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##730F74	#FFFFFF	#000000	##FFFFFF
##730F74	1.00	10.25	2.05	10.25
#FFFFFF	10.25	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003977

Deuteranopia (green-blind)

#2E4572

Tritanopia (blue-blind)

#772344

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #730f74;
/* rgb */ color: rgb(115, 15, 116);
/* oklch */ color: oklch(39.7% 0.171 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f5e9c',
    500: '#730f74',
    950: '#000000',
  },
}

SCSS

$custom: #730f74;
$custom-light: #9f5e9c;
$custom-dark: #000000;

JSON

{
  "hex": "#730f74",
  "rgb": {
    "r": 115,
    "g": 15,
    "b": 116
  },
  "hsl": {
    "h": 299.406,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39726,
    "c": 0.17074,
    "h": 327.7
  },
  "luminance": 0.05247
}

Semantic roles & 50–950 ramp

primary

#730F74

secondary

#34AC33

accent

#F43436

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #730F74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →