#740F40#740F40

#740F40 is a dark, vivid pink. Relative luminance 0.044; OKLCH L 37.2% C 0.139 H 357.9°. Best body text is #FFFFFF at 11.14:1 contrast (WCAG AA passes).

Color values

HEX	#740F40
RGB	rgb(116, 15, 64)
HSL	hsl(331, 77%, 26%)
HSV	hsv(331, 87%, 45%)
CMYK	cmyk(0%, 87.1%, 44.8%, 54.5%)
CIE-LAB	lab(25.03, 44.96, -2.13)
CIE-LCH	lch(25.03, 45.01, 357.29°)
OKLab	oklab(37.2% 0.1385 -0.005)
OKLCH	oklch(37.2% 0.139 357.9)
XYZ	xyz(8.2993, 4.4259, 5.2668)
Luminance	0.0442 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#740F40 #0F7443

analogous

#740F72 #740F40 #74100F

triadic

#740F40 #40740F #0F4074

tetradic

#740F40 #72740F #0F7443 #100F74

square

#740F40 #72740F #0F7443 #100F74

split-complementary

#740F40 #0F7410 #0F7274

monochromatic

#1B040F #3E0822 #740F40 #AA165E #E01D7C

Accessibility & contrast

On white

11.14

#740F40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.89

#740F40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #740F40

11.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##740F40	#FFFFFF	#000000	##FFFFFF
##740F40	1.00	11.14	1.89	11.14
#FFFFFF	11.14	1.00	21.00	1.00
#000000	1.89	21.00	1.00	21.00
##FFFFFF	11.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#282F41

Deuteranopia (green-blind)

#43423E

Tritanopia (blue-blind)

#7E0026

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #740f40;
/* rgb */ color: rgb(116, 15, 64);
/* oklch */ color: oklch(37.2% 0.139 357.9);

Tailwind

colors: {
  custom: {
    50: '#a15c74',
    500: '#740f40',
    950: '#000000',
  },
}

SCSS

$custom: #740f40;
$custom-light: #a15c74;
$custom-dark: #000000;

JSON

{
  "hex": "#740f40",
  "rgb": {
    "r": 116,
    "g": 15,
    "b": 64
  },
  "hsl": {
    "h": 330.891,
    "s": 77.099,
    "l": 25.686
  },
  "oklch": {
    "l": 0.37199,
    "c": 0.13856,
    "h": 357.9
  },
  "luminance": 0.04425
}

Semantic roles & 50–950 ramp

primary

#740F40

secondary

#33AC71

accent

#F49734

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#100508

muted

#7F797B

Preview Lab

Preview with #740F40

Body copy rendered with the generated semantic roles for this colour.

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