#7344AF#7344AF

#7344AF is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.5% C 0.165 H 300.8°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#7344AF
RGB	rgb(115, 68, 175)
HSL	hsl(266, 44%, 48%)
HSV	hsv(266, 61%, 69%)
CMYK	cmyk(34.3%, 61.1%, 0%, 31.4%)
CIE-LAB	lab(39.37, 42.36, -49.85)
CIE-LCH	lch(39.37, 65.41, 310.36°)
OKLab	oklab(49.54% 0.0842 -0.1414)
OKLCH	oklch(49.54% 0.165 300.8)
XYZ	xyz(16.8734, 10.8741, 41.7591)
Luminance	0.1087 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344AF #80AF44

analogous

#444BAF #7344AF #A844AF

triadic

#7344AF #AF7344 #44AF73

tetradic

#7344AF #AF444B #80AF44 #44AFA8

square

#7344AF #AF444B #80AF44 #44AFA8

split-complementary

#7344AF #AFA844 #4BAF44

monochromatic

#392257 #563383 #7344AF #936BC5 #B397D7

Accessibility & contrast

On white

6.61

#7344AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7344AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344AF

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344AF	#FFFFFF	#000000	##FFFFFF
##7344AF	1.00	6.61	3.17	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB2

Deuteranopia (green-blind)

#215CAD

Tritanopia (blue-blind)

#665B73

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7344af;
/* rgb */ color: rgb(115, 68, 175);
/* oklch */ color: oklch(49.5% 0.165 300.8);

Tailwind

colors: {
  custom: {
    50: '#9f7ac7',
    500: '#7344af',
    950: '#000000',
  },
}

SCSS

$custom: #7344af;
$custom-light: #9f7ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7344af",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 175
  },
  "hsl": {
    "h": 266.355,
    "s": 44.033,
    "l": 47.647
  },
  "oklch": {
    "l": 0.49544,
    "c": 0.16458,
    "h": 300.8
  },
  "luminance": 0.10874
}

Semantic roles & 50–950 ramp

primary

#7344AF

secondary

#ABC28C

accent

#D4549C

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7344AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →