#7343AF#7343AF

#7343AF is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.4% C 0.166 H 301.0°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#7343AF
RGB	rgb(115, 67, 175)
HSL	hsl(267, 45%, 47%)
HSV	hsv(267, 62%, 69%)
CMYK	cmyk(34.3%, 61.7%, 0%, 31.4%)
CIE-LAB	lab(39.16, 42.91, -50.18)
CIE-LCH	lch(39.16, 66.02, 310.53°)
OKLab	oklab(49.4% 0.0854 -0.1424)
OKLCH	oklch(49.4% 0.166 301)
XYZ	xyz(16.8134, 10.7542, 41.7391)
Luminance	0.1075 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7343AF #7FAF43

analogous

#4349AF #7343AF #A943AF

triadic

#7343AF #AF7343 #43AF73

tetradic

#7343AF #AF4349 #7FAF43 #43AFA9

square

#7343AF #AF4349 #7FAF43 #43AFA9

split-complementary

#7343AF #AFA943 #49AF43

monochromatic

#392156 #563283 #7343AF #9269C6 #B396D7

Accessibility & contrast

On white

6.66

#7343AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#7343AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7343AF

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7343AF	#FFFFFF	#000000	##FFFFFF
##7343AF	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CB2

Deuteranopia (green-blind)

#1F5CAD

Tritanopia (blue-blind)

#675A73

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7343af;
/* rgb */ color: rgb(115, 67, 175);
/* oklch */ color: oklch(49.4% 0.166 301.0);

Tailwind

colors: {
  custom: {
    50: '#9f7ac7',
    500: '#7343af',
    950: '#000000',
  },
}

SCSS

$custom: #7343af;
$custom-light: #9f7ac7;
$custom-dark: #000000;

JSON

{
  "hex": "#7343af",
  "rgb": {
    "r": 115,
    "g": 67,
    "b": 175
  },
  "hsl": {
    "h": 266.667,
    "s": 44.628,
    "l": 47.451
  },
  "oklch": {
    "l": 0.49396,
    "c": 0.16604,
    "h": 301
  },
  "luminance": 0.10754
}

Semantic roles & 50–950 ramp

primary

#7343AF

secondary

#AAC28B

accent

#D4539B

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7343AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →