#7340C7#7340C7

#7340C7 is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.8% C 0.198 H 295.8°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#7340C7
RGB	rgb(115, 64, 199)
HSL	hsl(263, 55%, 52%)
HSV	hsv(263, 68%, 78%)
CMYK	cmyk(42.2%, 67.8%, 0%, 22%)
CIE-LAB	lab(40.30, 50.74, -62.42)
CIE-LCH	lch(40.30, 80.44, 309.11°)
OKLab	oklab(50.76% 0.0864 -0.1783)
OKLCH	oklch(50.76% 0.198 295.8)
XYZ	xyz(19.2097, 11.4347, 55.2168)
Luminance	0.1143 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340C7 #94C740

analogous

#4051C7 #7340C7 #B740C7

triadic

#7340C7 #C77340 #40C773

tetradic

#7340C7 #C74051 #94C740 #40C7B7

square

#7340C7 #C74051 #94C740 #40C7B7

split-complementary

#7340C7 #C7B740 #51C740

monochromatic

#3D206D #572E9C #7340C7 #966FD5 #B89FE3

Accessibility & contrast

On white

6.39

#7340C7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#7340C7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340C7

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340C7	#FFFFFF	#000000	##FFFFFF
##7340C7	1.00	6.39	3.29	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060CB

Deuteranopia (green-blind)

#005DC4

Tritanopia (blue-blind)

#5D617E

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7340c7;
/* rgb */ color: rgb(115, 64, 199);
/* oklch */ color: oklch(50.8% 0.198 295.8);

Tailwind

colors: {
  custom: {
    50: '#a278d9',
    500: '#7340c7',
    950: '#000000',
  },
}

SCSS

$custom: #7340c7;
$custom-light: #a278d9;
$custom-dark: #000000;

JSON

{
  "hex": "#7340c7",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 199
  },
  "hsl": {
    "h": 262.667,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.50762,
    "c": 0.19818,
    "h": 295.8
  },
  "luminance": 0.11435
}

Semantic roles & 50–950 ramp

primary

#7340C7

secondary

#B9CF94

accent

#DE4AA6

background

#FAF7FD

surface

#F4EDFB

border

#CEC8D4

text

#100915

muted

#7F7B83

Preview Lab

Preview with #7340C7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →