#7344BC#7344BC

#7344BC is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.5% C 0.180 H 297.6°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#7344BC
RGB	rgb(115, 68, 188)
HSL	hsl(264, 47%, 50%)
HSV	hsv(264, 64%, 74%)
CMYK	cmyk(38.8%, 63.8%, 0%, 26.3%)
CIE-LAB	lab(40.26, 45.75, -56.06)
CIE-LCH	lch(40.26, 72.36, 309.21°)
OKLab	oklab(50.48% 0.0834 -0.1597)
OKLCH	oklch(50.48% 0.18 297.6)
XYZ	xyz(18.2121, 11.4096, 48.8100)
Luminance	0.1141 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344BC #8DBC44

analogous

#4451BC #7344BC #AF44BC

triadic

#7344BC #BC7344 #44BC73

tetradic

#7344BC #BC4451 #8DBC44 #44BCAF

square

#7344BC #BC4451 #8DBC44 #44BCAF

split-complementary

#7344BC #BCAF44 #51BC44

monochromatic

#3C2362 #57338F #7344BC #9571CC #B69EDC

Accessibility & contrast

On white

6.40

#7344BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#7344BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344BC

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344BC	#FFFFFF	#000000	##FFFFFF
##7344BC	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC0

Deuteranopia (green-blind)

#005EB9

Tritanopia (blue-blind)

#625F7A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7344bc;
/* rgb */ color: rgb(115, 68, 188);
/* oklch */ color: oklch(50.5% 0.180 297.6);

Tailwind

colors: {
  custom: {
    50: '#a07ad1',
    500: '#7344bc',
    950: '#000000',
  },
}

SCSS

$custom: #7344bc;
$custom-light: #a07ad1;
$custom-dark: #000000;

JSON

{
  "hex": "#7344bc",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 188
  },
  "hsl": {
    "h": 263.5,
    "s": 47.244,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50478,
    "c": 0.18015,
    "h": 297.6
  },
  "luminance": 0.1141
}

Semantic roles & 50–950 ramp

primary

#7344BC

secondary

#B4C993

accent

#D751A2

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7344BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →