#7340C4#7340C4

#7340C4 is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.5% C 0.195 H 296.5°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#7340C4
RGB	rgb(115, 64, 196)
HSL	hsl(263, 53%, 51%)
HSV	hsv(263, 67%, 77%)
CMYK	cmyk(41.3%, 67.3%, 0%, 23.1%)
CIE-LAB	lab(40.08, 49.95, -61.04)
CIE-LCH	lch(40.08, 78.87, 309.30°)
OKLab	oklab(50.53% 0.0868 -0.1743)
OKLCH	oklch(50.53% 0.195 296.5)
XYZ	xyz(18.8648, 11.2968, 53.4004)
Luminance	0.1130 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7340C4 #91C440

analogous

#404FC4 #7340C4 #B540C4

triadic

#7340C4 #C47340 #40C473

tetradic

#7340C4 #C4404F #91C440 #40C4B5

square

#7340C4 #C4404F #91C440 #40C4B5

split-complementary

#7340C4 #C4B540 #4FC440

monochromatic

#3D2069 #572F98 #7340C4 #956FD2 #B89EE1

Accessibility & contrast

On white

6.44

#7340C4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#7340C4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7340C4

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7340C4	#FFFFFF	#000000	##FFFFFF
##7340C4	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC8

Deuteranopia (green-blind)

#005DC1

Tritanopia (blue-blind)

#5E607D

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7340c4;
/* rgb */ color: rgb(115, 64, 196);
/* oklch */ color: oklch(50.5% 0.195 296.5);

Tailwind

colors: {
  custom: {
    50: '#a278d7',
    500: '#7340c4',
    950: '#000000',
  },
}

SCSS

$custom: #7340c4;
$custom-light: #a278d7;
$custom-dark: #000000;

JSON

{
  "hex": "#7340c4",
  "rgb": {
    "r": 115,
    "g": 64,
    "b": 196
  },
  "hsl": {
    "h": 263.182,
    "s": 52.8,
    "l": 50.98
  },
  "oklch": {
    "l": 0.50528,
    "c": 0.19473,
    "h": 296.5
  },
  "luminance": 0.11297
}

Semantic roles & 50–950 ramp

primary

#7340C4

secondary

#B7CD93

accent

#DC4CA4

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7340C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →