#7344BA#7344BA

#7344BA is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.3% C 0.178 H 298.0°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#7344BA
RGB	rgb(115, 68, 186)
HSL	hsl(264, 46%, 50%)
HSV	hsv(264, 63%, 73%)
CMYK	cmyk(38.2%, 63.4%, 0%, 27.1%)
CIE-LAB	lab(40.12, 45.22, -55.12)
CIE-LCH	lch(40.12, 71.29, 309.37°)
OKLab	oklab(50.33% 0.0836 -0.1569)
OKLCH	oklch(50.33% 0.178 298)
XYZ	xyz(17.9980, 11.3240, 47.6824)
Luminance	0.1132 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7344BA #8BBA44

analogous

#4450BA #7344BA #AE44BA

triadic

#7344BA #BA7344 #44BA73

tetradic

#7344BA #BA4450 #8BBA44 #44BAAE

square

#7344BA #BA4450 #8BBA44 #44BAAE

split-complementary

#7344BA #BAAE44 #50BA44

monochromatic

#3C2360 #57348D #7344BA #9470CB #B69DDB

Accessibility & contrast

On white

6.43

#7344BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#7344BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7344BA

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7344BA	#FFFFFF	#000000	##FFFFFF
##7344BA	1.00	6.43	3.26	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FBE

Deuteranopia (green-blind)

#035DB7

Tritanopia (blue-blind)

#625E79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7344ba;
/* rgb */ color: rgb(115, 68, 186);
/* oklch */ color: oklch(50.3% 0.178 298.0);

Tailwind

colors: {
  custom: {
    50: '#a07acf',
    500: '#7344ba',
    950: '#000000',
  },
}

SCSS

$custom: #7344ba;
$custom-light: #a07acf;
$custom-dark: #000000;

JSON

{
  "hex": "#7344ba",
  "rgb": {
    "r": 115,
    "g": 68,
    "b": 186
  },
  "hsl": {
    "h": 263.898,
    "s": 46.457,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50331,
    "c": 0.17776,
    "h": 298
  },
  "luminance": 0.11324
}

Semantic roles & 50–950 ramp

primary

#7344BA

secondary

#B2C892

accent

#D652A1

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7344BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →