#73401F#73401F
#73401F is a dark, moderate orange. Relative luminance 0.074; OKLCH L 42.7% C 0.085 H 51.5°. Best body text is #FFFFFF at 8.46:1 contrast (WCAG AA passes).
Color values
| HEX | #73401F |
|---|---|
| RGB | rgb(115, 64, 31) |
| HSL | hsl(24, 58%, 29%) |
| HSV | hsv(24, 73%, 45%) |
| CMYK | cmyk(0%, 44.3%, 73%, 54.9%) |
| CIE-LAB | lab(32.73, 19.14, 29.17) |
| CIE-LCH | lch(32.73, 34.89, 56.72°) |
| OKLab | oklab(42.72% 0.0528 0.0663) |
| OKLCH | oklch(42.72% 0.085 51.5) |
| XYZ | xyz(9.1517, 7.4115, 2.2447) |
| Luminance | 0.0741 (WCAG relative) |
| Temperature | warm |
| Family | orange |
Closest named colors
Chocolate
#7B3F00
ΔE00 5.96
Saddlebrown
#8B4513
ΔE00 6.21
Milk Chocolate
#7F4E1E
ΔE00 6.28
Brown (survey)
#653700
ΔE00 6.52
Chestnut
#742802
ΔE00 7.39
Reddish Brown
#7F2B0A
ΔE00 7.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73401F #1F5273
analogous
#731F28 #73401F #736A1F
triadic
#73401F #1F7340 #401F73
tetradic
#73401F #28731F #1F5273 #6A1F73
square
#73401F #28731F #1F5273 #6A1F73
split-complementary
#73401F #1F736A #1F2873
monochromatic
#180D06 #432512 #73401F #A35B2C #CC7741
Accessibility & contrast
On white
8.46
#73401F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.48
#73401F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73401F
8.46:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73401F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73401F | 1.00 | 8.46 | 2.48 | 8.46 |
| #FFFFFF | 8.46 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.48 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.46 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4F461B
Deuteranopia (green-blind)
#5B511F
Tritanopia (blue-blind)
#7E3639
Achromatopsia (no color)
#4D4D4D
Design tokens & code
CSS
--color: #73401f; /* rgb */ color: rgb(115, 64, 31); /* oklch */ color: oklch(42.7% 0.085 51.5);
Tailwind
colors: {
custom: {
50: '#a0755c',
500: '#73401f',
950: '#000000',
},
}SCSS
$custom: #73401f; $custom-light: #a0755c; $custom-dark: #000000;
JSON
{
"hex": "#73401f",
"rgb": {
"r": 115,
"g": 64,
"b": 31
},
"hsl": {
"h": 23.571,
"s": 57.534,
"l": 28.627
},
"oklch": {
"l": 0.42717,
"c": 0.08476,
"h": 51.5
},
"luminance": 0.07411
}Semantic roles & 50–950 ramp
primary
#73401F
secondary
#4781A7
accent
#A4E147
background
#FAF7F5
surface
#F4EDE9
border
#CEC8C5
text
#0F0804
muted
#7F7B79