#733BB3#733BB3

#733BB3 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.6% C 0.182 H 301.3°. Best body text is #FFFFFF at 6.99:1 contrast (WCAG AA passes).

Color values

HEX	#733BB3
RGB	rgb(115, 59, 179)
HSL	hsl(268, 50%, 47%)
HSV	hsv(268, 67%, 70%)
CMYK	cmyk(35.8%, 67%, 0%, 29.8%)
CIE-LAB	lab(37.89, 48.14, -54.60)
CIE-LCH	lch(37.89, 72.79, 311.40°)
OKLab	oklab(48.57% 0.0944 -0.1553)
OKLCH	oklch(48.57% 0.182 301.3)
XYZ	xyz(16.7689, 10.0274, 43.6911)
Luminance	0.1003 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BB3 #7BB33B

analogous

#3B3FB3 #733BB3 #AF3BB3

triadic

#733BB3 #B3733B #3BB373

tetradic

#733BB3 #B33B3F #7BB33B #3BB3AF

square

#733BB3 #B33B3F #7BB33B #3BB3AF

split-complementary

#733BB3 #B3AF3B #3FB33B

monochromatic

#381D57 #552C85 #733BB3 #9260CB #B28EDA

Accessibility & contrast

On white

6.99

#733BB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#733BB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733BB3

6.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BB3	#FFFFFF	#000000	##FFFFFF
##733BB3	1.00	6.99	3.01	6.99
#FFFFFF	6.99	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B7

Deuteranopia (green-blind)

#0059B0

Tritanopia (blue-blind)

#655672

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733bb3;
/* rgb */ color: rgb(115, 59, 179);
/* oklch */ color: oklch(48.6% 0.182 301.3);

Tailwind

colors: {
  custom: {
    50: '#a075ca',
    500: '#733bb3',
    950: '#000000',
  },
}

SCSS

$custom: #733bb3;
$custom-light: #a075ca;
$custom-dark: #000000;

JSON

{
  "hex": "#733bb3",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 179
  },
  "hsl": {
    "h": 268,
    "s": 50.42,
    "l": 46.667
  },
  "oklch": {
    "l": 0.48565,
    "c": 0.18178,
    "h": 301.3
  },
  "luminance": 0.10027
}

Semantic roles & 50–950 ramp

primary

#733BB3

secondary

#A7C585

accent

#DA4E99

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733BB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →