#733BB1#733BB1

#733BB1 is a mid, vivid violet. Relative luminance 0.099; OKLCH L 48.4% C 0.180 H 301.8°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).

Color values

HEX	#733BB1
RGB	rgb(115, 59, 177)
HSL	hsl(268, 50%, 46%)
HSV	hsv(268, 67%, 69%)
CMYK	cmyk(35%, 66.7%, 0%, 30.6%)
CIE-LAB	lab(37.75, 47.64, -53.65)
CIE-LCH	lch(37.75, 71.75, 311.60°)
OKLab	oklab(48.42% 0.0946 -0.1526)
OKLCH	oklch(48.42% 0.18 301.8)
XYZ	xyz(16.5681, 9.9470, 42.6336)
Luminance	0.0995 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733BB1 #79B13B

analogous

#3B3EB1 #733BB1 #AE3BB1

triadic

#733BB1 #B1733B #3BB173

tetradic

#733BB1 #B13B3E #79B13B #3BB1AE

square

#733BB1 #B13B3E #79B13B #3BB1AE

split-complementary

#733BB1 #B1AE3B #3EB13B

monochromatic

#371C55 #552C83 #733BB1 #925FCA #B18DD9

Accessibility & contrast

On white

7.02

#733BB1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#733BB1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #733BB1

7.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733BB1	#FFFFFF	#000000	##FFFFFF
##733BB1	1.00	7.02	2.99	7.02
#FFFFFF	7.02	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0058B5

Deuteranopia (green-blind)

#0158AE

Tritanopia (blue-blind)

#665671

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #733bb1;
/* rgb */ color: rgb(115, 59, 177);
/* oklch */ color: oklch(48.4% 0.180 301.8);

Tailwind

colors: {
  custom: {
    50: '#a075c9',
    500: '#733bb1',
    950: '#000000',
  },
}

SCSS

$custom: #733bb1;
$custom-light: #a075c9;
$custom-dark: #000000;

JSON

{
  "hex": "#733bb1",
  "rgb": {
    "r": 115,
    "g": 59,
    "b": 177
  },
  "hsl": {
    "h": 268.475,
    "s": 50,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48416,
    "c": 0.17953,
    "h": 301.8
  },
  "luminance": 0.09947
}

Semantic roles & 50–950 ramp

primary

#733BB1

secondary

#A6C484

accent

#DA4E97

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #733BB1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →