#723FA8#723FA8
#723FA8 is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.2% C 0.163 H 303.1°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).
Color values
| HEX | #723FA8 |
|---|---|
| RGB | rgb(114, 63, 168) |
| HSL | hsl(269, 45%, 45%) |
| HSV | hsv(269, 63%, 66%) |
| CMYK | cmyk(32.1%, 62.5%, 0%, 34.1%) |
| CIE-LAB | lab(37.77, 43.06, -48.26) |
| CIE-LCH | lch(37.77, 64.68, 311.74°) |
| OKLab | oklab(48.21% 0.0893 -0.1368) |
| OKLCH | oklch(48.21% 0.163 303.1) |
| XYZ | xyz(15.7832, 9.9596, 38.1291) |
| Luminance | 0.0996 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 4.05
Royal Purple
#7851A9
ΔE00 5.02
Bluey Purple
#6241C7
ΔE00 6.13
Purple (survey)
#7E1E9C
ΔE00 6.70
Ocean Blue
#4F42B5
ΔE00 7.35
Purply
#983FB2
ΔE00 7.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#723FA8 #75A83F
analogous
#3F40A8 #723FA8 #A73FA8
triadic
#723FA8 #A8723F #3FA872
tetradic
#723FA8 #A83F40 #75A83F #3FA8A7
square
#723FA8 #A83F40 #75A83F #3FA8A7
split-complementary
#723FA8 #A8A73F #40A83F
monochromatic
#361E4F #542E7B #723FA8 #9161C4 #B08DD4
Accessibility & contrast
On white
7.02
#723FA8 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.99
#723FA8 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #723FA8
7.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##723FA8 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##723FA8 | 1.00 | 7.02 | 2.99 | 7.02 |
| #FFFFFF | 7.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0058AB
Deuteranopia (green-blind)
#2159A6
Tritanopia (blue-blind)
#68556D
Achromatopsia (no color)
#595959
Design tokens & code
CSS
--color: #723fa8; /* rgb */ color: rgb(114, 63, 168); /* oklch */ color: oklch(48.2% 0.163 303.1);
Tailwind
colors: {
custom: {
50: '#9e77c2',
500: '#723fa8',
950: '#000000',
},
}SCSS
$custom: #723fa8; $custom-light: #9e77c2; $custom-dark: #000000;
JSON
{
"hex": "#723fa8",
"rgb": {
"r": 114,
"g": 63,
"b": 168
},
"hsl": {
"h": 269.143,
"s": 45.455,
"l": 45.294
},
"oklch": {
"l": 0.48207,
"c": 0.16334,
"h": 303.1
},
"luminance": 0.0996
}Semantic roles & 50–950 ramp
primary
#723FA8
secondary
#A2BF84
accent
#D55396
background
#FAF7FC
surface
#F3EDF8
border
#CDC8D1
text
#0F0912
muted
#7F7B81