#733AB9#733AB9

#733AB9 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.190 H 299.9°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX	#733AB9
RGB	rgb(115, 58, 185)
HSL	hsl(267, 52%, 48%)
HSV	hsv(267, 69%, 73%)
CMYK	cmyk(37.8%, 68.6%, 0%, 27.5%)
CIE-LAB	lab(38.15, 50.15, -57.72)
CIE-LCH	lch(38.15, 76.47, 310.99°)
OKLab	oklab(48.89% 0.0947 -0.1645)
OKLCH	oklch(48.89% 0.19 299.9)
XYZ	xyz(17.3381, 10.1736, 46.9398)
Luminance	0.1017 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733AB9 #80B93A

analogous

#3A41B9 #733AB9 #B23AB9

triadic

#733AB9 #B9733A #3AB973

tetradic

#733AB9 #B93A41 #80B93A #3AB9B2

square

#733AB9 #B93A41 #80B93A #3AB9B2

split-complementary

#733AB9 #B9B23A #41B93A

monochromatic

#391D5C #562B8A #733AB9 #9362CE #B391DC

Accessibility & contrast

On white

6.92

#733AB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.03

#733AB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733AB9

6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733AB9	#FFFFFF	#000000	##FFFFFF
##733AB9	1.00	6.92	3.03	6.92
#FFFFFF	6.92	1.00	21.00	1.00
#000000	3.03	21.00	1.00	21.00
##FFFFFF	6.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059BD

Deuteranopia (green-blind)

#0059B6

Tritanopia (blue-blind)

#635875

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #733ab9;
/* rgb */ color: rgb(115, 58, 185);
/* oklch */ color: oklch(48.9% 0.190 299.9);

Tailwind

colors: {
  custom: {
    50: '#a174cf',
    500: '#733ab9',
    950: '#000000',
  },
}

SCSS

$custom: #733ab9;
$custom-light: #a174cf;
$custom-dark: #000000;

JSON

{
  "hex": "#733ab9",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 185
  },
  "hsl": {
    "h": 266.929,
    "s": 52.263,
    "l": 47.647
  },
  "oklch": {
    "l": 0.48891,
    "c": 0.18982,
    "h": 299.9
  },
  "luminance": 0.10174
}

Semantic roles & 50–950 ramp

primary

#733AB9

secondary

#ABC787

accent

#DC4C9B

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0814

muted

#7F7B82

Preview Lab

Preview with #733AB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →