#733AB9#733AB9

#733AB9 is a mid, vivid violet. Relative luminance 0.102; OKLCH L 48.9% C 0.190 H 299.9°. Best body text is #FFFFFF at 6.92:1 contrast (WCAG AA passes).

Color values

HEX#733AB9
RGBrgb(115, 58, 185)
HSLhsl(267, 52%, 48%)
HSVhsv(267, 69%, 73%)
CMYKcmyk(37.8%, 68.6%, 0%, 27.5%)
CIE-LABlab(38.15, 50.15, -57.72)
CIE-LCHlch(38.15, 76.47, 310.99°)
OKLaboklab(48.89% 0.0947 -0.1645)
OKLCHoklch(48.89% 0.19 299.9)
XYZxyz(17.3381, 10.1736, 46.9398)
Luminance0.1017 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#733AB9 #80B93A
analogous
#3A41B9 #733AB9 #B23AB9
triadic
#733AB9 #B9733A #3AB973
tetradic
#733AB9 #B93A41 #80B93A #3AB9B2
square
#733AB9 #B93A41 #80B93A #3AB9B2
split-complementary
#733AB9 #B9B23A #41B93A
monochromatic
#391D5C #562B8A #733AB9 #9362CE #B391DC

Accessibility & contrast

On white

6.92
#733AB9 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.03
#733AB9 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733AB9
6.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##733AB9#FFFFFF#000000##FFFFFF
##733AB91.006.923.036.92
#FFFFFF6.921.0021.001.00
#0000003.0321.001.0021.00
##FFFFFF6.921.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0059BD
Deuteranopia (green-blind)
#0059B6
Tritanopia (blue-blind)
#635875
Achromatopsia (no color)
#5A5A5A

Design tokens & code

CSS
--color: #733ab9;
/* rgb */ color: rgb(115, 58, 185);
/* oklch */ color: oklch(48.9% 0.190 299.9);
Tailwind
colors: {
  custom: {
    50: '#a174cf',
    500: '#733ab9',
    950: '#000000',
  },
}
SCSS
$custom: #733ab9;
$custom-light: #a174cf;
$custom-dark: #000000;
JSON
{
  "hex": "#733ab9",
  "rgb": {
    "r": 115,
    "g": 58,
    "b": 185
  },
  "hsl": {
    "h": 266.929,
    "s": 52.263,
    "l": 47.647
  },
  "oklch": {
    "l": 0.48891,
    "c": 0.18982,
    "h": 299.9
  },
  "luminance": 0.10174
}

Semantic roles & 50–950 ramp

primary
#733AB9
secondary
#ABC787
accent
#DC4C9B
background
#FAF7FC
surface
#F4EDF9
border
#CEC8D2
text
#0F0814
muted
#7F7B82

Preview Lab

Preview with #733AB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#733AB9 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva