#723EAF#723EAF

#723EAF is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.6% C 0.173 H 301.4°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#723EAF
RGB	rgb(114, 62, 175)
HSL	hsl(268, 48%, 46%)
HSV	hsv(268, 65%, 69%)
CMYK	cmyk(34.9%, 64.6%, 0%, 31.4%)
CIE-LAB	lab(38.05, 45.36, -51.97)
CIE-LCH	lch(38.05, 68.99, 311.11°)
OKLab	oklab(48.56% 0.09 -0.1477)
OKLCH	oklch(48.56% 0.173 301.4)
XYZ	xyz(16.3981, 10.1177, 41.6381)
Luminance	0.1012 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723EAF #7BAF3E

analogous

#3E43AF #723EAF #AB3EAF

triadic

#723EAF #AF723E #3EAF72

tetradic

#723EAF #AF3E43 #7BAF3E #3EAFAB

square

#723EAF #AF3E43 #7BAF3E #3EAFAB

split-complementary

#723EAF #AFAB3E #43AF3E

monochromatic

#371E55 #552E82 #723EAF #9163C8 #B190D8

Accessibility & contrast

On white

6.95

#723EAF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#723EAF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723EAF

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723EAF	#FFFFFF	#000000	##FFFFFF
##723EAF	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059B3

Deuteranopia (green-blind)

#1159AD

Tritanopia (blue-blind)

#655771

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #723eaf;
/* rgb */ color: rgb(114, 62, 175);
/* oklch */ color: oklch(48.6% 0.173 301.4);

Tailwind

colors: {
  custom: {
    50: '#9f76c8',
    500: '#723eaf',
    950: '#000000',
  },
}

SCSS

$custom: #723eaf;
$custom-light: #9f76c8;
$custom-dark: #000000;

JSON

{
  "hex": "#723eaf",
  "rgb": {
    "r": 114,
    "g": 62,
    "b": 175
  },
  "hsl": {
    "h": 267.611,
    "s": 47.679,
    "l": 46.471
  },
  "oklch": {
    "l": 0.48564,
    "c": 0.17295,
    "h": 301.4
  },
  "luminance": 0.10118
}

Semantic roles & 50–950 ramp

primary

#723EAF

secondary

#A7C386

accent

#D75199

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #723EAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →