#732971#732971

#732971 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 41.8% C 0.139 H 328.8°. Best body text is #FFFFFF at 9.19:1 contrast (WCAG AA passes).

Color values

HEX	#732971
RGB	rgb(115, 41, 113)
HSL	hsl(302, 47%, 31%)
HSV	hsv(302, 64%, 45%)
CMYK	cmyk(0%, 64.3%, 1.7%, 54.9%)
CIE-LAB	lab(30.46, 42.26, -26.07)
CIE-LCH	lch(30.46, 49.65, 328.33°)
OKLab	oklab(41.84% 0.1186 -0.0718)
OKLCH	oklch(41.84% 0.139 328.8)
XYZ	xyz(10.8437, 6.4237, 16.2883)
Luminance	0.0642 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732971 #29732B

analogous

#502973 #732971 #73294C

triadic

#732971 #717329 #297173

tetradic

#732971 #735029 #29732B #294C73

square

#732971 #735029 #29732B #294C73

split-complementary

#732971 #4C7329 #297350

monochromatic

#190918 #461945 #732971 #A0399D #C254BF

Accessibility & contrast

On white

9.19

#732971 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#732971 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732971

9.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732971	#FFFFFF	#000000	##FFFFFF
##732971	1.00	9.19	2.28	9.19
#FFFFFF	9.19	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#224173

Deuteranopia (green-blind)

#3B4B6F

Tritanopia (blue-blind)

#773249

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #732971;
/* rgb */ color: rgb(115, 41, 113);
/* oklch */ color: oklch(41.8% 0.139 328.8);

Tailwind

colors: {
  custom: {
    50: '#9e689a',
    500: '#732971',
    950: '#000000',
  },
}

SCSS

$custom: #732971;
$custom-light: #9e689a;
$custom-dark: #000000;

JSON

{
  "hex": "#732971",
  "rgb": {
    "r": 115,
    "g": 41,
    "b": 113
  },
  "hsl": {
    "h": 301.622,
    "s": 47.436,
    "l": 30.588
  },
  "oklch": {
    "l": 0.4184,
    "c": 0.13863,
    "h": 328.8
  },
  "luminance": 0.06423
}

Semantic roles & 50–950 ramp

primary

#732971

secondary

#53A555

accent

#D75451

background

#F9F6F9

surface

#F2EBF2

border

#CCC6CC

text

#0F060E

muted

#7E7A7E

Preview Lab

Preview with #732971

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →