#73281B#73281B
#73281B is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.7% C 0.109 H 32.1°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).
Color values
| HEX | #73281B |
|---|---|
| RGB | rgb(115, 40, 27) |
| HSL | hsl(9, 62%, 28%) |
| HSV | hsv(9, 77%, 45%) |
| CMYK | cmyk(0%, 65.2%, 76.5%, 54.9%) |
| CIE-LAB | lab(27.42, 32.24, 25.60) |
| CIE-LCH | lch(27.42, 41.17, 38.46°) |
| OKLab | oklab(38.66% 0.0922 0.0577) |
| OKLCH | oklch(38.66% 0.109 32.1) |
| XYZ | xyz(8.0277, 5.2427, 1.6259) |
| Luminance | 0.0524 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.66
Blood
#770001
ΔE00 5.87
Indian Red
#850E04
ΔE00 6.00
Red Brown
#8B2E16
ΔE00 6.04
Reddish Brown
#7F2B0A
ΔE00 6.15
Maroon
#800000
ΔE00 6.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73281B #1B6673
analogous
#731B3A #73281B #73541B
triadic
#73281B #1B7328 #281B73
tetradic
#73281B #3A731B #1B6673 #541B73
square
#73281B #3A731B #1B6673 #541B73
split-complementary
#73281B #1B7354 #1B3A73
monochromatic
#190906 #41170F #73281B #A53927 #D04F38
Accessibility & contrast
On white
10.25
#73281B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#73281B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73281B
10.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73281B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73281B | 1.00 | 10.25 | 2.05 | 10.25 |
| #FFFFFF | 10.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D3619
Deuteranopia (green-blind)
#4F4719
Tritanopia (blue-blind)
#7F1625
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #73281b; /* rgb */ color: rgb(115, 40, 27); /* oklch */ color: oklch(38.7% 0.109 32.1);
Tailwind
colors: {
custom: {
50: '#a26658',
500: '#73281b',
950: '#000000',
},
}SCSS
$custom: #73281b; $custom-light: #a26658; $custom-dark: #000000;
JSON
{
"hex": "#73281b",
"rgb": {
"r": 115,
"g": 40,
"b": 27
},
"hsl": {
"h": 8.864,
"s": 61.972,
"l": 27.843
},
"oklch": {
"l": 0.38655,
"c": 0.10875,
"h": 32.1
},
"luminance": 0.05242
}Semantic roles & 50–950 ramp
primary
#73281B
secondary
#4299A8
accent
#CDE543
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100603
muted
#7F7A78