#73271D#73271D

#73271D is a dark, moderate red. Relative luminance 0.052; OKLCH L 38.5% C 0.109 H 30.3°. Best body text is #FFFFFF at 10.31:1 contrast (WCAG AA passes).

Color values

HEX	#73271D
RGB	rgb(115, 39, 29)
HSL	hsl(7, 60%, 28%)
HSV	hsv(7, 75%, 45%)
CMYK	cmyk(0%, 66.1%, 74.8%, 54.9%)
CIE-LAB	lab(27.26, 32.84, 24.20)
CIE-LCH	lch(27.26, 40.79, 36.39°)
OKLab	oklab(38.54% 0.0945 0.0551)
OKLCH	oklch(38.54% 0.109 30.3)
XYZ	xyz(8.0184, 5.1857, 1.7409)
Luminance	0.0519 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73271D #1D6973

analogous

#731D3E #73271D #73521D

triadic

#73271D #1D7327 #271D73

tetradic

#73271D #3E731D #1D6973 #521D73

square

#73271D #3E731D #1D6973 #521D73

split-complementary

#73271D #1D7352 #1D3E73

monochromatic

#180806 #421611 #73271D #A43829 #CE4D3C

Accessibility & contrast

On white

10.31

#73271D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#73271D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73271D

10.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73271D	#FFFFFF	#000000	##FFFFFF
##73271D	1.00	10.31	2.04	10.31
#FFFFFF	10.31	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C361C

Deuteranopia (green-blind)

#4F471B

Tritanopia (blue-blind)

#7F1525

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73271d;
/* rgb */ color: rgb(115, 39, 29);
/* oklch */ color: oklch(38.5% 0.109 30.3);

Tailwind

colors: {
  custom: {
    50: '#a16559',
    500: '#73271d',
    950: '#000000',
  },
}

SCSS

$custom: #73271d;
$custom-light: #a16559;
$custom-dark: #000000;

JSON

{
  "hex": "#73271d",
  "rgb": {
    "r": 115,
    "g": 39,
    "b": 29
  },
  "hsl": {
    "h": 6.977,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.38544,
    "c": 0.10936,
    "h": 30.3
  },
  "luminance": 0.05185
}

Semantic roles & 50–950 ramp

primary

#73271D

secondary

#459CA7

accent

#D1E345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73271D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →