#731D3E#731D3E
#731D3E is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.1% C 0.122 H 1.6°. Best body text is #FFFFFF at 10.64:1 contrast (WCAG AA passes).
Color values
| HEX | #731D3E |
|---|---|
| RGB | rgb(115, 29, 62) |
| HSL | hsl(337, 60%, 28%) |
| HSV | hsv(337, 75%, 45%) |
| CMYK | cmyk(0%, 74.8%, 46.1%, 54.9%) |
| CIE-LAB | lab(26.37, 39.91, 1.16) |
| CIE-LCH | lch(26.37, 39.93, 1.67°) |
| OKLab | oklab(38.12% 0.1223 0.0035) |
| OKLCH | oklch(38.12% 0.122 1.6) |
| XYZ | xyz(8.3797, 4.8724, 5.0557) |
| Luminance | 0.0487 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.28
Wine (survey)
#80013F
ΔE00 3.56
Red Purple
#820747
ΔE00 4.19
Bordeaux
#7B002C
ΔE00 6.17
Mulberry
#920A4E
ΔE00 6.34
Reddish Purple
#910951
ΔE00 6.58
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731D3E #1D7352
analogous
#731D69 #731D3E #73271D
triadic
#731D3E #3E731D #1D3E73
tetradic
#731D3E #69731D #1D7352 #271D73
square
#731D3E #69731D #1D7352 #271D73
split-complementary
#731D3E #1D7327 #1D6973
monochromatic
#18060D #421124 #731D3E #A42958 #CE3C74
Accessibility & contrast
On white
10.64
#731D3E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#731D3E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731D3E
10.64:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731D3E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731D3E | 1.00 | 10.64 | 1.97 | 10.64 |
| #FFFFFF | 10.64 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.64 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#30343F
Deuteranopia (green-blind)
#47443C
Tritanopia (blue-blind)
#7D102B
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731d3e; /* rgb */ color: rgb(115, 29, 62); /* oklch */ color: oklch(38.1% 0.122 1.6);
Tailwind
colors: {
custom: {
50: '#a06173',
500: '#731d3e',
950: '#000000',
},
}SCSS
$custom: #731d3e; $custom-light: #a06173; $custom-dark: #000000;
JSON
{
"hex": "#731d3e",
"rgb": {
"r": 115,
"g": 29,
"b": 62
},
"hsl": {
"h": 336.977,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.3812,
"c": 0.12234,
"h": 1.6
},
"luminance": 0.04871
}Semantic roles & 50–950 ramp
primary
#731D3E
secondary
#45A781
accent
#E3A645
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#0F0508
muted
#7F797B