#73261E#73261E

#73261E is a dark, moderate red. Relative luminance 0.051; OKLCH L 38.4% C 0.110 H 29.1°. Best body text is #FFFFFF at 10.37:1 contrast (WCAG AA passes).

Color values

HEX	#73261E
RGB	rgb(115, 38, 30)
HSL	hsl(6, 59%, 28%)
HSV	hsv(6, 74%, 45%)
CMYK	cmyk(0%, 67%, 73.9%, 54.9%)
CIE-LAB	lab(27.09, 33.37, 23.38)
CIE-LCH	lch(27.09, 40.75, 35.01°)
OKLab	oklab(38.42% 0.0964 0.0536)
OKLCH	oklch(38.42% 0.11 29.1)
XYZ	xyz(7.9985, 5.1259, 1.7963)
Luminance	0.0512 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73261E #1E6B73

analogous

#731E40 #73261E #73501E

triadic

#73261E #1E7326 #261E73

tetradic

#73261E #40731E #1E6B73 #501E73

square

#73261E #40731E #1E6B73 #501E73

split-complementary

#73261E #1E7350 #1E4073

monochromatic

#180806 #421611 #73261E #A4362B #CD4C3F

Accessibility & contrast

On white

10.37

#73261E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#73261E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73261E

10.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73261E	#FFFFFF	#000000	##FFFFFF
##73261E	1.00	10.37	2.03	10.37
#FFFFFF	10.37	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B351D

Deuteranopia (green-blind)

#4E461C

Tritanopia (blue-blind)

#7F1325

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73261e;
/* rgb */ color: rgb(115, 38, 30);
/* oklch */ color: oklch(38.4% 0.110 29.1);

Tailwind

colors: {
  custom: {
    50: '#a1645a',
    500: '#73261e',
    950: '#000000',
  },
}

SCSS

$custom: #73261e;
$custom-light: #a1645a;
$custom-dark: #000000;

JSON

{
  "hex": "#73261e",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 30
  },
  "hsl": {
    "h": 5.647,
    "s": 58.621,
    "l": 28.431
  },
  "oklch": {
    "l": 0.38423,
    "c": 0.11024,
    "h": 29.1
  },
  "luminance": 0.05125
}

Semantic roles & 50–950 ramp

primary

#73261E

secondary

#469EA7

accent

#D3E246

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73261E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →