#731E40#731E40

#731E40 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.3% C 0.122 H 0.4°. Best body text is #FFFFFF at 10.56:1 contrast (WCAG AA passes).

Color values

HEX	#731E40
RGB	rgb(115, 30, 64)
HSL	hsl(336, 59%, 28%)
HSV	hsv(336, 74%, 45%)
CMYK	cmyk(0%, 73.9%, 44.3%, 54.9%)
CIE-LAB	lab(26.58, 39.73, 0.12)
CIE-LCH	lch(26.58, 39.73, 0.17°)
OKLab	oklab(38.3% 0.1218 0.0008)
OKLCH	oklch(38.3% 0.122 0.4)
XYZ	xyz(8.4605, 4.9446, 5.3584)
Luminance	0.0494 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731E40 #1E7351

analogous

#731E6A #731E40 #73261E

triadic

#731E40 #40731E #1E4073

tetradic

#731E40 #6A731E #1E7351 #261E73

square

#731E40 #6A731E #1E7351 #261E73

split-complementary

#731E40 #1E7326 #1E6A73

monochromatic

#18060E #421125 #731E40 #A42B5B #CD3F77

Accessibility & contrast

On white

10.56

#731E40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.99

#731E40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731E40

10.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731E40	#FFFFFF	#000000	##FFFFFF
##731E40	1.00	10.56	1.99	10.56
#FFFFFF	10.56	1.00	21.00	1.00
#000000	1.99	21.00	1.00	21.00
##FFFFFF	10.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#303441

Deuteranopia (green-blind)

#47453E

Tritanopia (blue-blind)

#7D122C

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #731e40;
/* rgb */ color: rgb(115, 30, 64);
/* oklch */ color: oklch(38.3% 0.122 0.4);

Tailwind

colors: {
  custom: {
    50: '#9f6174',
    500: '#731e40',
    950: '#000000',
  },
}

SCSS

$custom: #731e40;
$custom-light: #9f6174;
$custom-dark: #000000;

JSON

{
  "hex": "#731e40",
  "rgb": {
    "r": 115,
    "g": 30,
    "b": 64
  },
  "hsl": {
    "h": 336,
    "s": 58.621,
    "l": 28.431
  },
  "oklch": {
    "l": 0.38295,
    "c": 0.12177,
    "h": 0.4
  },
  "luminance": 0.04944
}

Semantic roles & 50–950 ramp

primary

#731E40

secondary

#46A780

accent

#E2A346

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#0F0508

muted

#7F7A7B

Preview Lab

Preview with #731E40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →